Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
News tagged with: #big fish

Other news stories related to: "Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing"


Porter Anderson Joins Publishing Perspectives as Editor-in-Chief

Most recently associate editor of FutureBook, Porter Anderson will join international publishing trade magazine Publishing Perspectives as editor-in-chief. The post Porter Anderson Joins Publishing Perspectives as Editor-in-Chief appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #porter anderson


Winter Institute 11: Report Finds $1 Billion Tax Gap Caused by Amazon

The American Booksellers Association and Civic Economics released a report on the devastating impact of online retailing on American communities in terms of lost state and local tax revenues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #american communities #online retailing #devastating impact


The Making of 'The Portable Veblen': Elizabeth McKenzie Talks with Her Editor

Elizabeth McKenzie, author of 'The Portable Veblen,' talks to her editor, Ed Park, about the editing process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #editing process #ed park #elizabeth mckenzie #portable veblen


El Chapo, El Editor: Rolling Stone’s Necessary Risk

And other musings on the start of the new year in magazine media. The post El Chapo, El Editor: Rolling Stone’s Necessary Risk appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine media #rolling stone #risk appeared


Worldreader Report Tracks Ebook Downloads in Asia and Africa

What do readers in Africa and Asia really want? A new Worldreader report tracks millions of ebook downloads and reading trends across the regions. The post Worldreader Report Tracks Ebook Downloads in Asia and Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading trends #ebook downloads #africa appeared


Canadian Indies Report Strong 2015

Independent bookstores across the country are reporting a very positive year, with some stores citing double-digit growth in 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent bookstores


Australian Women’s Weekly editor-in-chief Helen McCabe resigns after six years

McCabe the latest senior editorial figure to leave Bauer Media, and comes same day the company announced it was outsourcing the printing and distribution of its magazines Helen McCabe has resigned as editor-in-chief of the Australian Women’s Weekly after six years in the high-profile role at the... Continue reading at The Guardian

[ The Guardian | 2016-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sunday telegraph #deputy editor #magazine world #company announced #australian women


ALA 2016 Midwinter Meeting: Ken Burns Talks About the Creative Process

In a fascinating talk, Ken Burns, Terry Tempest Williams, and Mark Kurlansky delved deep into the creative process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ken burns #creative process


Indie bookshops report Christmas sales boost

Independent bookshops have reported robust Christmas trading, with 72% saying sales increased on last year, reflecting a buoyant market for indie bookshops amid the best Christmas for physical book sales in five years. Continue reading at The Bookseller

[ The Bookseller | 2016-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buoyant market #sales increased #independent bookshops


Blackwell's reports 3.1% hike in Christmas sales

Blackwell’s continued the success of other brick and mortar retailers this Christmas, reporting a 3.1% like-for-like increase in sales over the festive period. Continue reading at The Bookseller

[ The Bookseller | 2016-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #festive period #1% like-for- #mortar retailers #christmas sales


#DiverseDecember creators expand 'hugely popular' social media campaign to run for all of 2016

The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian

[ The Guardian | 2016-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #highlight books #read books #books selected #book bloggers


Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #consumer spending #e-book market #firm grip


Authors Guild Begins Letter-Writing Campaign to Meet with Publishers

As part of its ongoing effort to raise writers’ income, the Authors Guild is sending an open letter to members of the Association of American Publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #open letter #authors guild #ongoing effort #american publishers


'Flood-beating' bookshops share in 'the spirit of Christmas and of Cumbria'

Cumbria booksellers are open for business in spite of the area seeing three bouts of flooding in less than a month.  Continue reading at The Bookseller

[ The Bookseller | 2015-12-25 00:00:00 UTC ]
More news stories like this |


Editors and agents give author appraisals to raise funds for charity

Helen Huthwaite, editorial director at HarperCollins, has launched a project to provide manuscript services for aspiring authors in order to raise £30,000 for charity. Continue reading at The Bookseller

[ The Bookseller | 2015-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #aspiring authors #helen huthwaite #raise funds


Editors choose their 'winners and losers' of 2015

Max Porter's debut Grief is the Thing with Feathers (Faber), Man Booker winner A Brief History of Seven Killings (Oneworld) by Marlon James and Elena Ferrante's Neopolitan quartet (Europa) are among the titles highlighted by publishers as books that made their year, or that they wish they had... Continue reading at The Bookseller

[ The Bookseller | 2015-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #elena ferrante #marlon james #killings oneworld #feathers faber #debut grief #max porter


Campbell made news editor of The Bookseller

Lisa Campbell has been made news editor of The Bookseller, reporting to Benedicte Page, deputy editor. Continue reading at The Bookseller

[ The Bookseller | 2015-12-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #deputy editor #benedicte page #lisa campbell


AAP Reports Trade Sales Down in August

Sales fell 11.3% in the adult books segment compared to August 2014 and sales in the children's/young adult category dropped 5.8%, according to AAP's monthly StatShot report. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
More news stories like this |


Fairfax Media apologises to children's charity over wrong report on donations

Sydney Morning Herald report taken down from website as editor-in-chief concedes they understated money paid out by Humpty Dumpty FoundationFairfax Media has apologised to the Humpty Dumpty Foundation, a children’s charity, for an article that underestimated the charity’s return on... Continue reading at The Guardian

[ The Guardian | 2015-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #prominent apology #money paid


Former FT digital editor to direct new East London bookshop

A former Financial Times digital editor has been appointed as the director of a new East London bookshop which intends to target millennials. Continue reading at The Bookseller

[ The Bookseller | 2015-12-18 00:00:00 UTC ]
More news stories like this |