Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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If you live in certain media and technology circles, there’s a very good chance you’re already using Nuzzel. It’s an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by y ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-30 00:00:00 UTC ]
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#facebook feeds
The editor of 'The Paris Review' is taking on an editor-at-large role at the storied Macmillan division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-29 00:00:00 UTC ]
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One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age
[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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#shake things
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The year of Amy Schumer continues, with Gallery Books announcing that it has a deal with the actress and comedian for a memoir. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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#amy schumer
Religion expert, author, and PW founding religion editor Phyllis Tickle has died at age 81, leaving a legacy that reaches far beyond books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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#social channels
Literary agent Carmen Balcells was a ground-breaking entrepreneur and much admired. Now the question is, after her death, where will her authors turn? The post Publishing Colleagues Share Their Admiration for Carmen Balcells appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-22 00:00:00 UTC ]
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#authors turn
#carmen balcells
A sunny, blustery day gave Brooklyn a chance to show off its literary chops, with A-list panelists and celebs discussing the writing life and craft. The post At 10th Brooklyn Book Festival, Authors and Fans Share Literary Love appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-22 00:00:00 UTC ]
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Describe your role I work as a production editor in English Language Teaching (ELT) publishing at hyphen SA based in Thessaloniki, Greece, overseeing the workflow of projects by planning and assigning editorial and design work on a global scale. Being part of an adaptive team that... Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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#global scale
At the Slice Literary Writers Conference, a roster of NYC's top publishing professionals shared best practices on writing and community building. The post At Slice Literary Conference, Publishing Pros and Writers Share Best Practices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-17 00:00:00 UTC ]
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Oneworld has appointed Alex Christofi as commissioning editor for non-fiction, following the departure of Mike Harpley. Christofi will report to Oneworld’s publisher, Juliet Mabey, and focus on acquiring "big-ideas" books across a range of narrative non-fiction. Christofi was previously an... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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#conville walsh
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This is the last issue of PW Comics World. PW’s coverage of graphic novel and comics publishing will be moved to PW Daily. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-16 00:00:00 UTC ]
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#comics publishing
#pw daily
A Slate piece on first-person writing has prompted debate in the digital media community. We asked editors at BuzzFeed, Jezebel and other leading sites to weigh in on the importance of such pieces – and why there is a gender divideOn Monday, Laura Bennett’s Slate piece on the boom of... Continue reading at The Guardian
[ The Guardian | 2015-09-15 00:00:00 UTC ]
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#ve heard
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The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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#bali rai
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Amazon has appointed a director of social responsibility, Christine Bader, amid criticism over its business practices. The online retailer is facing scrutiny over how its policies affect the outside world, with its cloud services division consistently receiving low grades in Greenpeace’s cloud... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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#online retailer
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Amy Carroll examines perfectionism and encourages readers to question their motives in her book 'Breaking Up with Perfect.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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#encourages readers
Quercus has promoted Richard Arcus to the role of commissioning editor, focusing on “commercially saleable literary fiction as well as crime fiction with an imagination-capturing premise”. Arcus, who moves up from the role of editor, has been at Quercus since 2010. His first acquisition in his... Continue reading at The Bookseller
[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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#million copies
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It's back-to-school season, so in the spirit of continued education, we asked top editors for their book picks for the fall. Cosmo editor-in-chief Joanna Coles recommended "Alexander Hamilton" by Ron Chernow for lovers of American history. The forthcoming memoir of Carrie Brownstein "Hunger... Continue reading at Digiday
[ Digiday | 2015-09-04 00:00:00 UTC ]
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#mark forsyth
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#ron chernow
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