Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Representatives from seven publishers were greeted on Thursday by a room packed with librarians eager to hear the big books of 2015. The session was the first of two AAP Librarian Book Buzz panels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Akashic publisher Johnny Temple loves publishing. Like any good publisher, he is excited each season about his new list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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The religion authority, author, and pioneer in the coverage of spirituality and religion publishing has been diagnosed with inoperable stage 4 lung cancer. Still, she has book projects in the works and no plans to abandon them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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As China is this year’s guest of honor at BEA’s Global Market Forum, it is fitting to recognize Tuttle Publishing, the largest English-language Asian publisher in the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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A new report from the BIZ Beijing, The Chinese Book Market 2015, provides a thorough understanding of trends in Chinese publishing. The post Download: Report on Chinese Book Market 2015 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-27 00:00:00 UTC ]
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Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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Today at BEA, a Chicago web development company called Mess is launching Momentum, a turnkey subscription service that can be used to generate social media campaigns, and manage and track social engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Social network and magazine app have been in talks since the beginning of the year, according to reportsTwitter is discussing the possibility of acquiring the social media aggregation app Flipboard at a valuation of more than $1bn, according to reports.Twitter’s chief financial officer Anthony... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Pan Macmillan has appointed Jamie Coleman as commissioning editor on its non-fiction team, as well as making a number of other appointments and promotions. Coleman, who will publish humour and gift titles for the Boxtree list, joins from Greene & Heaton literary agency, where he started in... Continue reading at The Bookseller
[ The Bookseller | 2015-05-23 00:00:00 UTC ]
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Things are changing in U.S. comics and French comics publishers are meeting in New York to discuss the U.S. market and look for ways to stoke demand for French graphic novels in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Children’s book editor Rebecca Lewis-Oakes has been named as the winner of the 10th Kim Scott Walwyn Prize. Lewis-Oakes, an editor at Puffin, was one of the first people to commission a YouTube star, before vloggers became the rage, prize organisers said. Continue reading at The Bookseller
[ The Bookseller | 2015-05-21 00:00:00 UTC ]
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The Guardian, El País, Le Monde and China Daily are among 25 publishers aiming to raise awareness in the runup to the next UN summitAn unprecedented alliance of news publishers including the Guardian, El País, Le Monde and China Daily have agreed to share climate change content to raise... Continue reading at The Guardian
[ The Guardian | 2015-05-21 00:00:00 UTC ]
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USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age
[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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Publishers should help authors to identify their digital skills, but social media is “not the most important thing”, writers and industry insiders have told The Bookseller. Authors should feel comfortable with any digital activity they are asked to undertake, using tweeting, blogging and other... Continue reading at The Bookseller
[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek
[ AdWeek | 2015-05-14 00:00:00 UTC ]
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Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age
[ Advertising Age | 2015-05-13 00:00:00 UTC ]
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Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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International ebook markets continue to develop at different rates, with growth in some continental digital marketplaces appearing to have stalled despite increasing activity from global tech companies and local players. Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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At a panel convened in New York to discuss the French magazine’s award from PEN for courage, its editors say it is power they mean to provoke, not religion“The thing that surprised me the most,” Charlie Hebdo’s editor-in-chief Gérard Biard told an audience on Tuesday morning, “was the bells of... Continue reading at The Guardian
[ The Guardian | 2015-05-05 00:00:00 UTC ]
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