Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'

[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Apple reportedly wants free Spotify dead to pave way for Beats relaunch

As Apple works toward a relaunch of its Beats Music streaming service, it’s reportedly pushing labels to kill off the free version of Spotify.It’s a bold move by Apple if The Verge’s unnamed sources are accurate, coming less than two years after a judge found that the company colluded with... Continue reading at PC World

[ PC World | 2015-05-04 00:00:00 UTC ]
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Pitch Session: The Story Meeting Has Evolved

Publishers have figured out that audiences want different things from print and digital products, but the newsroom has lagged behind. The post Pitch Session: The Story Meeting Has Evolved appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-29 00:00:00 UTC ]
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Outside Magazine’s Executive Editor Explains His Move to the Business Side

Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
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Sandon and Arthur meet with Harper Lee

Cornerstone m.d. Susan Sandon and William Heinemann publisher Jason Arthur have met with Harper Lee ahead of the publication of Go Set a Watchman in July, with Sandon saying the writer has a “sharp sense of humour and astonishing recall of poetry and literary references”. Sandon and Arthur went... Continue reading at The Bookseller

[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Report Details New Business Models

Just before the London Book Fair, Spain-based Dosdoce.com released an English-language version of its latest report, “New Business Models in the Digital Age.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Tesco reports £6.4bn loss

Tesco has reported the worst results in its history – registering a pre-tax loss of £6.4bn in the last year.  The UK supermarket, a big vendor of books, and currently being investigated by the Serious Fraud Office after it overstated its half-year profit forecast last August by £263m, sustained... Continue reading at The Bookseller

[ The Bookseller | 2015-04-23 00:00:00 UTC ]
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Incoming Kansan Editor-in-Chief at KU: ‘We’re One of the Best Student Media Organizations, So Let’s Prove It’

Katie Kutsko, incoming editor-in-chief of The University Daily Kansan at the University of Kansas, is currently oozing awesomely geeky journalism passion. It has spilled over into a compelling manifesto on the publishing platform Medium in ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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Apple E-book Monitor Reports 'Setbacks'

The latest report, for the six-month period ending in February, hints at the tension that has marked Apple's monitorship thus far. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Good to meet you… Kerry Flint

A reader who lives in Paris eating too much cheese is keen on the Guardian’s film reviews and fashion – but misses curling up with the Saturday paperI’m one of those stereotypical expat writers: living in Paris, eating too much cheese and enjoying the wine a little too much. I am originally from... Continue reading at The Guardian

[ The Guardian | 2015-04-17 00:00:00 UTC ]
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Publishing Has Become a Civil War, says Prominent UK Editor

Traditional vs. self-publishing has become a Civil War, says Philip Gwyn Jones, who will the topic at today's London Book Fair. The post Publishing Has Become a Civil War, says Prominent UK Editor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-16 00:00:00 UTC ]
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Report finds UK books world has marginalised and pigeonholed ethnic minorities

Novelist Bernardine Evaristo fears ‘return to the literary invisibility of the past’ as research finds attempts to encourage diversity have stalledBlack and Asian authors in the UK say they are being shoehorned by a publishing industry which is almost blindingly white into writing fiction that... Continue reading at The Guardian

[ The Guardian | 2015-04-15 00:00:00 UTC ]
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Facebook–Times Partnership Affirmed by Magazine Editor Jake Silverstein

The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform.   "The Tim ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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Meet the Authors and Illustrators Behind These Books: Children's Institute 2015

A list of the most recent books by writers attending the author reception, the Scholastic Meet & Treat party, and/or the opening reception with members of #WeNeedDiverseBooks, cosponsored by PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Authors and Illustrators to Meet at CI3: Children's Institute 2015

Below is a list of the most recent books by writers attending the author reception, the Scholastic Meet & Treat party, and/or the opening reception with members of #WeNeedDiverseBooks, cosponsored by PW. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Beacon Adds Editors, Grows List

The Boston-based press is positioning itself for growth with two new senior editors, one in New York City and one in Chicago, who will help it increase its list from 35 to 45 titles a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-10 00:00:00 UTC ]
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Report Looks at New Publishing Business Models

Spain-based Dosdoce.com this week released an English language version of its 2014 report “New Business Models in the Digital Age.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
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Facebook still king of social media among teens

The findings of a new survey debunks theories that Facebook is losing its “cool factor” among teenagers.Facebook is the most popular social network among teens, according to the results of the survey published Wednesday night by the Pew Research Center. The researchers found that 71 percent of... Continue reading at PC World

[ PC World | 2015-04-09 00:00:00 UTC ]
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Seth Satterlee Named New PW Religion Reviews Editor

Publishers Weekly has a new spirituality and religion reviews editor: Seth Satterlee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-08 00:00:00 UTC ]
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Ed McCann appointed as managing editor of Ireland's INM group

He replaces Michael Denieffe, who is retiring after 45 years with the companyEd McCann has been appointed as managing editor of the Irish-based newspaper publisher, Independent News and Media (INM). He replaces Michael Denieffe, who is retiring after 45 years with the company.McCann was deputy... Continue reading at The Guardian

[ The Guardian | 2015-04-07 00:00:00 UTC ]
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Publishers’ love-hate relationship with Drudge Report

Facebook traffic is the new elixir of news publishers, but don’t write off The Drudge Report, a reliable traffic firehose since 1996. The Web 1.0 news aggregator sends millions of pageviews to publishers including The New York Times, Bloomberg and The Washington Post. Drudge outranks social... Continue reading at Digiday

[ Digiday | 2015-04-07 00:00:00 UTC ]
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