Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in chief of Bleacher Report, a woebegone digital pub filled with aggregated sports content. If this sounds like a story of a baby boomer struggling in a world of digital natives, it is actually the complete opposite. Over the last six years, Yanarella reinvented himself and Bleacher Report, which today has ESPN and Sports Illustrated not only looking over their shoulders but in many cases trying to catch up with an editorial machine that's laser-focused on social and mobile. "We've gone from wanting to have 100 articles going up on the platform to a much different strategy," says Yanarella, Adweek's Digital Editor of the Year. (Bleacher Report is also Hottest Digital Sports Publication in our annual Hot List.) "Now we are focused on determining what our 10 to 15 best pieces of content are and finding the ways for them to best play on Snapchat, Facebook, Twitter, Instagram and mobile." Bleacher Report, which was acquired by Turner Sports in 2012 for a reported $200 million, has generated staggering stats under Yanarella's watch. Videos snagged 82 million views across all social platforms in September, a 560 percent jump over 2014. According to CrowdTangle, the site ranked No. 1 for... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-30 00:00:00 UTC ]
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Stephane Charbonnier, the slain editor of French satire magazine Charlie Hebdo, is getting the last word. Charbonnier -- known by his pen name Charb -- was one of the 12 people killed at the magazine's offices by terrorists in January. The gunmen reportedly called out Charb by name. Days before,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-10 00:00:00 UTC ]
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The onslaught of tech information is relentless. Stay on top of the latest with PCWorld’s Digital Edition. Available as single copies or as a yearlong subscription, it highlights the best content from PCWorld.com—the most important news, the key product reviews, and the most useful features and... Continue reading at PC World
[ PC World | 2015-11-10 00:00:00 UTC ]
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Houghton Mifflin Harcourt has unveiled a new line of curated science fiction and fantasy titles. The eponymous line will be overseen by one of the editors of the publisher's Best American series, John Joseph Adams. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-09 00:00:00 UTC ]
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Past winners of the The Sunday Times/Peters Fraser & Dunlop Young Writers of the Year Award share their writing tips and their favourite books written by writers aged 35 and under. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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Saudi prince, who also owns about 1% of Rupert Murdoch’s News Corp, offloads 30% stake in SRMGSaudi billionaire Prince Alwaleed bin Talal’s Kingdom Holding Company has announced the sale of its almost 30% share in a press group that publishes pan-Arab newspaper Asharq Al-Awsat.Kingdom Holding... Continue reading at The Guardian
[ The Guardian | 2015-11-02 00:00:00 UTC ]
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Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek
[ AdWeek | 2015-10-30 00:00:00 UTC ]
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'The Tao of Happiness' author says that Taoism is 'really just for human beings,' making it a religion fit for a secular humanist. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-27 00:00:00 UTC ]
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Allen Lane, while knighted for services to literature, was never much of a reader. Were brothers Richard and John written out of their own bestselling story?Eighty years ago, three brothers – Allen, Richard and John Lane – founded Penguin Books in London. The brothers planned the venture in... Continue reading at The Guardian
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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From their mouths to your ears. Advice from a few of the best B2B and consumer editors about how to keep a magazine a vital read. The post Secrets of the Top Editors appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
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Shareablee, a social marketing company that specializes in data, today released its brand rankings for the companies that created the best engagement via Facebook, Twitter and Instagram during the third quarter. It's filled with sports players like the NFL, NBA, MLB and Bleacher Report, as well... Continue reading at AdWeek
[ AdWeek | 2015-10-24 00:00:00 UTC ]
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The magazine industry's best and brightest were honored this week at the Folio: Show. The post Meet the 2015 Folio: 100 and 30 Under 30 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-23 00:00:00 UTC ]
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Education publisher, which is in the process of selling off the Financial Times, blames ‘challenging’ market as it suffers biggest share price fall since 1987Pearson suffered its biggest share slump in decades on Wednesday as the education publisher’s stock price crashed almost 16% after issuing... Continue reading at The Guardian
[ The Guardian | 2015-10-21 00:00:00 UTC ]
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Best-selling author Michael Morpurgo meets the boy who inspired the name of the lead character in his new book. Continue reading at BBC World
[ BBC World | 2015-10-14 00:00:00 UTC ]
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In the new 'Geek's Guide to the Galaxy' podcast author David Wong discusses his latest book and its focus on the dark side of social networks. The post Social Media Could Inspire Horrors—Or Maybe Superpowers appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-10-10 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of The Martian, click the arrow on the player below. Continue reading at Slate
[ Slate | 2015-10-09 00:00:00 UTC ]
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While Facebook's video ad service is still in its infancy -- about 18 months old -- it's already prefered by marketers over YouTube, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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John Pettigrew argues editors, those who turn mediocre books into great ones, are even more important in the digital age of content proliferation. The post Why the End of Editors in Digital Publishing is a Mistake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Monetising mobile audiences remains a massive challenge for publishers across the world, and those attending Digiday's Europe Publishing Summit were quick to point out the most pressing headaches. For the Economist, it's maintaining the reader's attention. For the BBC that means creating great... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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Josh Tyrangiel, who oversees all media content for Bloomberg—including digital, TV, radio—and is editor of Bloomberg Businessweek magazine, is leaving the company. "I've spent 6 years working with some of the smartest and most creative people in journalism, and it's time for me to take some... Continue reading at AdWeek
[ AdWeek | 2015-10-01 00:00:00 UTC ]
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Deputy editor Ellen Pollock to become first female editor in magazine’s historyBloomberg Businessweek editor Josh Tyrangiel has resigned after six years at the company. Deputy editor Ellen Pollock will replace Tyrangiel, becoming the magazine’s first female editor since its founding in 1929. ... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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