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Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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#massive scale
#nielsen
The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at 'Advertising Age'
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
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#business models
#user base
#multiple devices
#treasure trove
#massive scale
Allen Lane, while knighted for services to literature, was never much of a reader. Were brothers Richard and John written out of their own bestselling story?Eighty years ago, three brothers – Allen, Richard and John Lane – founded Penguin Books in London. The brothers planned the venture in... Continue reading at 'The Guardian'
[ The Guardian | 2015-10-27 00:00:00 UTC ]
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#modern literature
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Police say 1,000 published books and 10 computer hard discs seized from photocopying facilities in Madrid and SevilleSpanish police have arrested three people on suspicion of illegally scanning and then unlawfully publishing books on a massive scale. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2014-06-22 00:00:00 UTC ]
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#massive scale
As the internet pats itself on the back for protesting SOPA and changing the minds of a handful of U.S. Senators, file-sharing site Megaupload has been brought down in one of the largest copyright infringement cases of all time. Seven individuals and two international corporations have been... Continue reading at 'Betanews'
[ Betanews | 2012-01-20 00:00:00 UTC ]
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#international corporations
#copyrighted material
#massive scale