A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. Just as the future of local digital advertising looks like an uphill struggle again, YP is transitioning from its roots in print phone books to mobile and display advertising with what it claims is a lot of data to please both small businesses and big brands. At the same time, YP is up against giants like Facebook, Amazon and Google that now also have their sights set on local advertising. "We see this tension [in small businesses], as well in the national players, between search and display," said Darren Clark, YP's chief technology officer. "More and more, we think they converge and complement each other. We have really good visibility into when customers are looking for stuff. Our ability to retarget off of that gives us a leg up in terms of attribution and all the things that can be in a big media plan." Today, YP is launching a new mobile and online ad product for small businesses called ypDisplay, which lets marketers zero in on potential customers who have shown an interest in a product. The tool enables small- to medium-sized marketers to run geo-fenced mobile campaigns around places like car dealerships and malls. Brands will be able to pinpoint folks who searched for... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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Holtzbrinck technology company Digital Science has collaborated with high-profile universities and research funders to develop a platform, Dimensions, which it says will "democratise and transform scholarly search". Continue reading at The Bookseller
[ The Bookseller | 2018-01-16 00:00:00 UTC ]
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Rather than compete for dwindling display ad revenue, local digital news publishers are pursuing branded content and consumer revenue instead. The post Local digital news publishers are ignoring display revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-03 00:00:00 UTC ]
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"More thought is going into sonic branding." The post Radio broadcaster Global is using news publishers’ data to target audio ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Google has made life a little easier for those who like to check out ebooks from their local library. Now, when you search for a book through Google, results for libraries near you that carry that ebook will show up along with outlets where you can... Continue reading at Engadget
[ Engadget | 2017-09-20 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday
[ Digiday | 2017-07-19 00:00:00 UTC ]
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MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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The local news publisher has focused on lifestyle coverage, diversifying its revenue and making itself a destination for local brand dollars. The post How digital upstart Charlotte Agenda makes local news profitable appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-07 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Caz Frear has won the Richard and Judy ‘Search for a Bestseller’ competition for her crime thriller Sweet Little Lies. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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The 2016 Ovation Awards handed its top honors to Los Angeles LGBT Center’s “Hit the Wall” and “Ham: A Musical Memoir,” as well as to Celebration Theatre’s “The Boy From Oz” and “Bootycandy.” Sam Harris, the actor and singer upon whose book “Ham” was based, took the honors for lead actor in a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-19 00:00:00 UTC ]
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Most publishers want to wean themselves off display advertising, and content studios are where the biggest growth opportunities lie. For Conde Nast Britain, native advertising revenue has mushroomed in the last six months, since it set up a dedicated custom content team. It's the data analysts... Continue reading at Digiday
[ Digiday | 2016-11-28 00:00:00 UTC ]
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Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
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Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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