In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with: #patrick dolan #digital publishers #long ago #ad prices #short period

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Google AMP battles ad-blocking, Apple and Facebook by cutting load times

Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian

[ The Guardian | 2015-10-07 00:00:00 UTC ]
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What Twitter's New 'Moments' Feature Means to Viewers, Media Companies and Brands

Twitter today unveiled Moments, the long-rumored content-curation feature that industry observers believed for the last several weeks would be called Project Lightning. It's got something for everyone—viewers, media companies and brands. Moments is designed to make it easier to use the... Continue reading at AdWeek

[ AdWeek | 2015-10-06 00:00:00 UTC ]
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Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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Why The Soft-Sell Approach to Ad Blocking Doesn't Work

It&rsquo;s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don&rsquo;t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Why the soft-sell approach to ad blocking doesn’t work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
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It'll take 100 years to reach full gender equality in the C-suite based on the current trend, say LeanIn.Org and McKinsey

Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
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To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
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UK publishers mixed on how to combat ad blocking

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[ Digiday | 2015-10-02 00:00:00 UTC ]
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Hearst's Programmatic Ad Man Talks Cross-Device Attribution

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[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Legal War on Ad Blocking May Be a Loser, if Recent German Rulings Are Any Guide

The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Meet Ad Age's 2015 Media Mavens

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[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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Is Ad Fraud Even Worse Than You Thought?

Just how much of a problem is ad fraud? If you're a regular reader of Ad Age, you know it's a big problem -- though just how big depends on lots of variables, including the specific digital agencies, ad-tech vendors and publishers a given marketer choses to work with. And if you read our recent... Continue reading at Advertising Age

[ Advertising Age | 2015-09-25 00:00:00 UTC ]
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Valley Press awarded £50k ACE grant

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[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Amazon set to slash price of Prime membership for one day only

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[ Betanews | 2015-09-23 00:00:00 UTC ]
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publishers stop the ad blocking wave?

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[ The Guardian | 2015-09-20 00:00:00 UTC ]
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A French Company Is About to Become America's 4th Largest Cable Provider

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[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Mobile Ad Blockers Have Already Become the App Store's Top Downloads

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[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Ad Spending Skid Tacks on Another 3.9 Percent Dip in Q2 2015

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[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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Chinese publishing: full of Eastern promise

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[ The Bookseller | 2015-09-12 00:00:00 UTC ]
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