The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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A little more than one year after the sale of the company fell through, the Perseus Books Group announced Wednesday afternoon that it “has initiated a formal process to explore a potential sale of the business.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
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Ex-News of the World chief executive says it ‘feels good to be home’ following appointment as head of Rupert Murdoch’s UK publishing arm Good morning,It is a privilege to be back and many thanks for the warm welcome. Related: Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor... Continue reading at The Guardian
[ The Guardian | 2015-09-07 00:00:00 UTC ]
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Monica Ali, William Boyd and Marina Lewycka among the authors recruited with aim of shifting public perspectivesMajor authors including Monica Ali, William Boyd and Marina Lewycka are lining up to contribute writing to a new crowdfunded anthology which aims to counter the anti-refugee rhetoric... Continue reading at The Guardian
[ The Guardian | 2015-09-04 00:00:00 UTC ]
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Guardian Australia and Hachette Australia announce the 21 writers in the running for inaugural $10,000 books prize, chosen from more than 900 entriesGuardian Australia is pleased to announced the 21 writers who have made the longlist of the inaugural Richell prize for emerging writers.In its... Continue reading at The Guardian
[ The Guardian | 2015-09-04 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Alan Moore’s Electricomics app liberates graphic fiction from the boundaries of the page at a tap of your iPad screen. Here’s what to expectReaders have been promised a revolution in graphic storytelling ever since the dawn of the internet, but this week’s launch of Alan Moore’s Electricomics... Continue reading at The Guardian
[ The Guardian | 2015-09-04 00:00:00 UTC ]
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After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
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Al Manhal the Arabic-language ebook education company, has attracted more than a million users and updated its database to allow full-text search. The post Al Manhal Updated for Full-Text Search for Arabic Scholarly Pubs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-02 00:00:00 UTC ]
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Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
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Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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For years, the booksellers at TurnRow Book Company in Greenwood, Miss., have been obsessed with David Mamet’s Pulitzer Prize–winning play Glengarry Glen Ross. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
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It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
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Despite a 45% increase in revenue from its Domain real estate advertising, publisher of the Sydney Morning Herald was unable to offset print decline• News Corp sees strong growth in digital real estate services and book publishingFairfax Media has reported a 62.9% drop in full-year profit to... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
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If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
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