As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive Advertising Bureau broached the topic during its board meetings in May."We started taking a look at the remainder of 2015, and the ad-blocking conversation got ratcheted up based on what we were hearing from publishers and their data and the rise of [ad-blocking] incident rates they were seeing," said Scott Cunningham, a senior VP at the IAB and general manager of the trade organization's Technology Lab. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age
[ Advertising Age | 2014-07-22 00:00:00 UTC ]
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Salesforce.com recently launched a new product called Social Studio in spite of the fact that an existing, competing product had already used that name for years, marketing software vendor StrongView Systems alleges in a new trademark-infringement lawsuit.Social Studio, which was launched in... Continue reading at PC World
[ PC World | 2014-07-22 00:00:00 UTC ]
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Fight Club author Chuck Palahniuk is writing a sequel that will be published as a 10-part comic book series in 2015. Continue reading at BBC News
[ BBC News | 2014-07-22 00:00:00 UTC ]
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As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to the fire. A ruling by the U.K.’s Advertising Standards Authority against Outbrain is forcing publisher ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-07-18 00:00:00 UTC ]
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Time Inc. has created an eight-person unit to focus on native advertising at the publishing company, led by a staffer from the editorial side, Sports Illustrated Group Creative Director Chris Hercik, and another from the business side, Senior VP-Marketing and Sales Development Priya Narang.Mr.... Continue reading at Advertising Age
[ Advertising Age | 2014-07-17 00:00:00 UTC ]
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When Secret first launched earlier this year, the only subscribers who could see your anonymous missives on the app were folks who were somehow connected to your phone's address book -- they were either your friends, friends of friends or friends of... Continue reading at Engadget
[ Engadget | 2014-07-15 00:00:00 UTC ]
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Digital publishers are moving the battle for audience attention from their eyeballs to their eardrums. The post Publishers give Web articles audio options appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-14 00:00:00 UTC ]
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Publisher Bragelonne has found extraordinary success selling what others in France might deign to be untouchable, including fantasy, romance, and ebooks. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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On June 25, SheKnows introduced its Explorer platform, which it has been testing since early this year. In addition to the SheKnows network of verticals, 40 other publishers (including Time Inc. and ESPN) have integrated the content curation widget onto their sites, at no charge. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-09 00:00:00 UTC ]
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Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all of the proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-07-09 00:00:00 UTC ]
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As things stand, Hachette is making ebook discounts impossible, and almost everybody else stands to lose, writes Hugh HoweyNews: New Amazon terms amount to 'assisted suicide' for book industry, experts claimHow much should an ebook cost? And how should that money be split? These two questions... Continue reading at The Guardian
[ The Guardian | 2014-07-08 00:00:00 UTC ]
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Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying. "This exchange... Continue reading at AdWeek
[ AdWeek | 2014-07-07 00:00:00 UTC ]
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The CEO of Germany's largest newspaper group is one of the few powerful figures speaking out about the web giantMatthias Döpfner is a man on a mission. The motives behind the mission need to be scrutinised, but when so many of old media's authority figures seem at sea in a changing environment,... Continue reading at The Guardian
[ The Guardian | 2014-07-06 00:00:00 UTC ]
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Facebook Inc. bought video advertising company LiveRail to help it target and distribute video ads, AdWeek reported. TechCrunch pegged the price tag between $400 million and $500 million, although the companies haven’t disclosed the terms. LiveRail, based in San Francisco, has created a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-02 00:00:00 UTC ]
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Back in mid-2012 Hearst launched its private ad exchange, six months after Condé Nast launched its own. At the time, the exchanges were set to offer a buying experience relegated to the publishers' stable of brands. Remnant ads were sold via RTB, but leveraged audience data around the brands... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-25 00:00:00 UTC ]
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