A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S. to come up with a campaign that had key performance indicators that would be good proxies for other marketers as well. According to Beth Ellard, evp of media at the Ad Council, the campaign also helped provide insight into what works and doesn't work for a cross-device campaign. "One of the things we were very interested in understanding here is how the target audience is using devices, because they really mirror what is happening with consumers in terms of going across devices, platforms, channels, etc.," Ellard said. "And the ability to attribute donations and volunteer sign-ups more clearly was a big opportunity here and to be able to understand the individual properties—both Facebook and off Facebook—to better understand how to optimize media partner performances." Here are four things the Ad Council and Facebook learned from the campaign: Attributable donations and volunteer sign-ups increased dramatically As a result... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-20 00:00:00 UTC ]
While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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As you sit in traffic, turn up the volume on works by Elizabeth Strout, Amy Waldman and T.J. Stiles Continue reading at The Washington Post
[ The Washington Post | 2019-11-19 16:37:42 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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Staff from Penguin Random House, Kogan Page and Picador are among the professionals taking part in the British Council's International Publishing Fellowship Programme. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 13:29:38 UTC ]
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading at CBC
[ CBC | 2019-11-10 20:11:52 UTC ]
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Norwegian artist Kristin Roskifte has won the Nordic Council Children and Young People’s Literature Prize worth 350,000 Danish Kr (£40,000). Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 13:40:57 UTC ]
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Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek
[ AdWeek | 2019-10-30 18:10:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 10:29:51 UTC ]
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Dead Reckoning, the graphic novel imprint of the Naval Institute Press, has teamed with Marvel Comics to produce 'Atlas at War,' a hardcover collection of classic combat comics stories created by a group of now-acclaimed artists, among them Jack Kirby, Bernie Krigstein, and John Severin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-23 04:00:00 UTC ]
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News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age
[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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Facebook is bringing its music and related interactive video features to more markets in Europe. Music publishing business development lead for Europe, the Middle East and Africa Ella Kirby said in a blog post that music on Facebook and Instagram is now available in Denmark, Finland, Iceland,... Continue reading at AdWeek
[ AdWeek | 2019-10-17 15:45:27 UTC ]
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Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday
[ Digiday | 2019-10-16 04:01:21 UTC ]
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Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek
[ AdWeek | 2019-10-15 16:45:31 UTC ]
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