A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S. to come up with a campaign that had key performance indicators that would be good proxies for other marketers as well. According to Beth Ellard, evp of media at the Ad Council, the campaign also helped provide insight into what works and doesn't work for a cross-device campaign. "One of the things we were very interested in understanding here is how the target audience is using devices, because they really mirror what is happening with consumers in terms of going across devices, platforms, channels, etc.," Ellard said. "And the ability to attribute donations and volunteer sign-ups more clearly was a big opportunity here and to be able to understand the individual properties—both Facebook and off Facebook—to better understand how to optimize media partner performances." Here are four things the Ad Council and Facebook learned from the campaign: Attributable donations and volunteer sign-ups increased dramatically As a result... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-20 00:00:00 UTC ]
Facebook is bringing its political advertising tools and rules to Canada in advance of that country's federal election Oct. 21. Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads,... Continue reading at AdWeek
[ AdWeek | 2019-06-10 21:00:28 UTC ]
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Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses. Continue reading at The Atlantic
[ The Atlantic | 2019-06-10 12:36:21 UTC ]
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A New York man who fled to Ecuador after allegedly trying to defraud Mark Zuckerberg will not be extradited to the US, Reuters reports. Continue reading at Engadget
[ Engadget | 2019-06-10 12:05:00 UTC ]
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More de-platforming? The great de-platforming of 2019 continues.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-06-10 08:25:29 UTC ]
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Social network agrees to meet activists to consider 'going back to drawing board' on its nudity policy. Continue reading at Stuff
[ Stuff | 2019-06-10 07:31:57 UTC ]
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Facebook reportedly bans Huawei from installing its apps, including Instagram and WhatsApp, on new phones. Continue reading at Wired
[ Wired | 2019-06-07 19:07:09 UTC ]
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Facebook is urging a judge in Washington, D.C. to halt proceedings in a lawsuit brought by the attorney general Karl Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 15:14:55 UTC ]
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The block on pre-installed apps on Huawei smartphones will also apply to Instagram and Whatsapp. Continue reading at BBC News
[ BBC News | 2019-06-07 11:40:07 UTC ]
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They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate
[ Slate | 2019-06-07 01:34:58 UTC ]
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Facebook knew as early as 2018 that its platform was being used to incite division and violence, a company official told MPs in Ottawa on Thursday. Continue reading at CBC
[ CBC | 2019-06-06 12:45:00 UTC ]
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Independent Facebook investors voted overwhelmingly to fire Mark Zuckerberg as chairman and scrap the firm’s share structure. Continue reading at Stuff
[ Stuff | 2019-06-04 21:05:33 UTC ]
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The row over a fake Nancy Pelosi video shows platforms are no longer disruptors, but incumbents, gatekeepers and publishersIn the first three months of 2019, Facebook removed about 2bn fake accounts from its servers. This is roughly equivalent to all the legitimate accounts the company has on... Continue reading at The Guardian
[ The Guardian | 2019-06-02 13:00:38 UTC ]
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Early Friday, a judge sided with Facebook shareholders who demanded the company hand over emails and records related to its handling of the Cambridge Analytica scandal. Later in the day, the company was denied again in court, as Reuters reports that... Continue reading at Engadget
[ Engadget | 2019-06-01 07:32:00 UTC ]
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Social platform's latest tech can detect non-consensual intimate images before they're reported, but victims won't be alerted. Continue reading at Stuff
[ Stuff | 2019-05-31 23:30:00 UTC ]
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The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
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Facebook will have to hand over emails and records related to how it handled the Cambridge Analytica scandal. In September, shareholders sued the company in order to obtain information pertaining to the leak. Today, a US judge sided with shareholders... Continue reading at Engadget
[ Engadget | 2019-05-31 19:12:00 UTC ]
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Facebook is investing heavily in a massive solar farm in Texas as it rumbles towards its goal of running entirely on renewable energy by the end of next year. Renewables company Longroad Energy has started building the Prospero Solar project in Andre... Continue reading at Engadget
[ Engadget | 2019-05-31 15:47:00 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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An investor asked Mark Zuckerberg if he would give up some of his power for the good of the company. She didn’t get an answer, but she asked the right question. At Facebook’s annual shareholder meeting, a shareholder stepped up to the microphone and asked Mark Zuckerberg if he’d be willing to... Continue reading at Fast Company
[ Fast Company | 2019-05-31 09:15:54 UTC ]
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Some shareholders wanted Facebook's chairman and chief executive to step down from one of his roles. Continue reading at BBC News
[ BBC News | 2019-05-31 08:58:17 UTC ]
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