How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S. to come up with a campaign that had key performance indicators that would be good proxies for other marketers as well. According to Beth Ellard, evp of media at the Ad Council, the campaign also helped provide insight into what works and doesn't work for a cross-device campaign. "One of the things we were very interested in understanding here is how the target audience is using devices, because they really mirror what is happening with consumers in terms of going across devices, platforms, channels, etc.," Ellard said. "And the ability to attribute donations and volunteer sign-ups more clearly was a big opportunity here and to be able to understand the individual properties—both Facebook and off Facebook—to better understand how to optimize media partner performances." Here are four things the Ad Council and Facebook learned from the campaign: Attributable donations and volunteer sign-ups increased dramatically As a result... Continue reading at 'AdWeek'

[ AdWeek | 2016-06-20 00:00:00 UTC ]

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Far-right Facebook groups 'spreading hate to millions in Europe'

Avaaz uncovers 500 accounts using fake news to spread white supremacy messageA web of far-right Facebook accounts spreading fake news and hate speech to millions of people across Europe has been uncovered by the campaign group Avaaz.Facebook, which is struggling to clean up the platform and... Continue reading at The Guardian

[ The Guardian | 2019-05-22 04:00:20 UTC ]
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Alarming Lessons From Facebook’s Push to Stop Fake News in India

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[ Editor & Publisher | 2019-05-21 19:00:27 UTC ]
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Facebook and Google Pressured EU Experts to Soften Fake News Regulations, Say Insiders

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[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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If anyone can give us a real Facebook alternative, it’s Apple

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[ Fast Company | 2019-05-21 09:00:08 UTC ]
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[ BBC News | 2019-05-21 07:38:44 UTC ]
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Some Facebook users can’t turn off face recognition, study suggests (updated)

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[ Fast Company | 2019-05-20 18:15:48 UTC ]
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Facebook’s robotic arms and legs are learning faster than ever

Although Facebook Inc. doesn’t sell robots, its researchers use plenty of them — and the company said its machines are getting a lot smarter a lot faster. The social media giant announced Friday that its engineers, working with computer scientists from New York University, have reduced the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-20 17:10:00 UTC ]
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Facebook’s robotic arms and legs are learning faster than ever

Facebook Research is developing touchy-feely curious robots

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Inside Facebook's New Robotics Lab, Where AI and Machines Friend One Another

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[ Wired | 2019-05-20 10:30:00 UTC ]
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[ The Atlantic | 2019-05-17 15:55:10 UTC ]
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Facebook’s A.I. Whiz Now Faces the Task of Cleaning It Up. Sometimes That Brings Him to Tears.

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[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook’s A.I. Whiz Now Faces the Task of Cleaning It Up. Sometimes That Brings Him to Tears.

[ The New York Times | 2019-05-17 13:03:59 UTC ]
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YouTube is targeting direct-to-consumer brands with a ‘DTC council’

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[ Digiday | 2019-05-17 04:01:28 UTC ]
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Facebook bans Israeli company, saying it worked to disrupt elections

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[ Baltimore Sun | 2019-05-16 22:40:00 UTC ]
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Facebook bans Israeli company, saying it worked to disrupt elections

Facebook bans Israeli company it says aims to disrupt elections

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[ CBC | 2019-05-16 19:23:51 UTC ]
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