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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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An interview with the MIT Astrophysicist and novelist at this year's Boston Book Festival, including excerpts and a link to the full interview. Continue reading at 'The Christian Science Monitor'
[ The Christian Science Monitor | 2018-10-19 00:00:00 UTC ]
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I spoke to Rebecca Tomlinson, senior editorial assistant at Policy Press about her role, what she is working on at the moment and also whether she had always wanted to work as an editor. Read the full interview here. Continue reading at 'The Bookseller'
[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing... Continue reading at 'Digiday'
[ Digiday | 2015-08-15 00:00:00 UTC ]
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Microsoft Xbox corporate VP Phil Harrison isn't worried that making publishing open on Xbox One will flood the console's storefront with junk. In fact, he welcomes the impending flood. "I hope we have to deal with tens of thousands of games," Harrison told Engadget in an interview this week... Continue reading at 'Engadget'
[ Engadget | 2013-08-22 00:00:00 UTC ]
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