A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S. to come up with a campaign that had key performance indicators that would be good proxies for other marketers as well. According to Beth Ellard, evp of media at the Ad Council, the campaign also helped provide insight into what works and doesn't work for a cross-device campaign. "One of the things we were very interested in understanding here is how the target audience is using devices, because they really mirror what is happening with consumers in terms of going across devices, platforms, channels, etc.," Ellard said. "And the ability to attribute donations and volunteer sign-ups more clearly was a big opportunity here and to be able to understand the individual properties—both Facebook and off Facebook—to better understand how to optimize media partner performances." Here are four things the Ad Council and Facebook learned from the campaign: Attributable donations and volunteer sign-ups increased dramatically As a result... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-20 00:00:00 UTC ]
Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
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Penguin Random House UK c.e.o. Tom Weldon says the company is actively seeking ways of helping struggling booksellers during the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 21:42:26 UTC ]
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Arts Council England (ACE) has announced a £160m emergency funding package to help artists and art organisations cope with the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 04:57:11 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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'Write once, run anywhere' was the promise that Sun Microsystems made for Java in the mid '90s. But front-end development trends suggest that it's really JavaScript -- and its fast-evolving libraries and frameworks -- that are executing on that promise today. To learn more about the JavaScript... Continue reading at Betanews
[ Betanews | 2020-03-19 11:48:08 UTC ]
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American Booksellers Association CEO Allison Hill said the organization had donated $100,000 to BINC. In addition, it is reducing membership fees, paying out for e-commerce faster, and running a daily open forum for members. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
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As an ever-increasing portion of the global population finds themselves confined to their homes this week, coronavirus-related coverage is driving major surges in web traffic to publishers, and not just those that specialize in hard news, multiple vendors are reporting this week. The analytics... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-17 18:19:10 UTC ]
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Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Publishers including Penguin Random House, Pearson, Bonnier Books UK and Macmillan Education have donated books they planned to use at the cancelled London Book Fair to the Book Trade Charity. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 20:10:12 UTC ]
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Seven Dials has acquired the "explosive" story an ordinary man who went to Syria as an international volunteer to fight alongside the Kurdish YPG against ISIS. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 14:20:59 UTC ]
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Steven Levy mines the company’s history and talks to its leaders to figure out where things went wrong. Continue reading at The Washington Post
[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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This week, the ongoing protests in India in response to Prime Minister Narendra Modi’s controversial new citizenship law, which discriminates against Indian Muslims, have intensified and turned violent. But one bright spot is the fact that, as Maroosha Muzaffar reports at Ozy, some volunteers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-26 16:11:24 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Twelve Emirati writers appear during London Book Fair as part of the Market Focus Sharjah program, produced with the British Council. The post British Council Announces London Book Fair’s Sharjah Cultural Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-17 08:30:50 UTC ]
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Watchdog says Daily Telegraph cartoon conveys offensive stereotypes about Middle Eastern men but is justified in the public interestA cartoon published in a News Corp newspaper which conveyed offensive stereotypes about Middle Eastern and asylum seeker men did not breach press standards because... Continue reading at The Guardian
[ The Guardian | 2020-02-17 05:58:27 UTC ]
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The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 19:53:13 UTC ]
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Bradford Council has reversed planned £1.05m cuts to its libraries but says some services could still be moved to other buildings in a bid to make them financially viable. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 18:54:07 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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