A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S. to come up with a campaign that had key performance indicators that would be good proxies for other marketers as well. According to Beth Ellard, evp of media at the Ad Council, the campaign also helped provide insight into what works and doesn't work for a cross-device campaign. "One of the things we were very interested in understanding here is how the target audience is using devices, because they really mirror what is happening with consumers in terms of going across devices, platforms, channels, etc.," Ellard said. "And the ability to attribute donations and volunteer sign-ups more clearly was a big opportunity here and to be able to understand the individual properties—both Facebook and off Facebook—to better understand how to optimize media partner performances." Here are four things the Ad Council and Facebook learned from the campaign: Attributable donations and volunteer sign-ups increased dramatically As a result... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-20 00:00:00 UTC ]
Katy Waldman writes about “Memorial Drive,” a new memoir by the Pulitzer Prize-winning poet Natasha Trethewey, who pieces together memories of her mother, who was murdered by Trethewey’s stepfather. Continue reading at New Yorker
[ New Yorker | 2020-07-29 10:00:00 UTC ]
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Calls by a select committee for freelancer support and creation of a “Creators Council” to help the cultural sector rebound from the coronavirus crisis have been welcomed by the Authors' Licensing and Collecting Society (ALCS). Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 10:52:41 UTC ]
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National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Hampshire County Council has revealed it intends to close eight of its 48 council-run libraries and reduce the opening hours of those remaining by an average of 20%. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 14:34:26 UTC ]
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Appledore Book Festival is to go ahead with its annual fixture this autumn, reinventing itself as the UK's first drive-in literary festival. Continue reading at The Bookseller
[ The Bookseller | 2020-07-14 00:18:18 UTC ]
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It's been almost a decade since Test Drive Unlimited 2 came out on PlayStation 3 and Xbox 360, but, after a long wait, fans got a first look at the sequel to the massively online racing pioneer. French publisher Nacon shared a teaser for Test Drive U... Continue reading at Engadget
[ Engadget | 2020-07-07 22:32:58 UTC ]
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Fourteen bookshops across London, Bucks and Oxfordshire have joined forces to collect donations of used children's books to be gifted to those in need. Continue reading at The Bookseller
[ The Bookseller | 2020-07-02 14:23:44 UTC ]
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Unnamed Press will donate 50% of the preorder proceeds from 'The Happy Broadcast' to help fund legal and healthcare services for LGBTQ refugees at the border. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-30 04:00:00 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Reni Eddo-Lodge's chart-topping Why I'm No Longer Talking to White People About Race has been named as Waterstones Book of the Month for July, with 20% of sales set to be donated to charity. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 20:19:30 UTC ]
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Bandcamp has announced that this Friday, June 19, it will donate 100 percent of its share of sales to the NAACP legal defense fund -- and that it will do so annually. In its announcement, the music publishing platform cited the killings of George Flo... Continue reading at Engadget
[ Engadget | 2020-06-19 08:30:48 UTC ]
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A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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The book trade has been showing its support of the Black Lives Matter movement, speaking out across social media and making donations to relevant organisations, following the death of George Floyd, an unarmed black man killed by police in the US. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 06:44:29 UTC ]
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As part of its annual Giving scheme, HarperCollins parent firm News Corp has donated £100,000 to four UK and Irish charities focused on supporting communities struggling during the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 18:51:43 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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