A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S. to come up with a campaign that had key performance indicators that would be good proxies for other marketers as well. According to Beth Ellard, evp of media at the Ad Council, the campaign also helped provide insight into what works and doesn't work for a cross-device campaign. "One of the things we were very interested in understanding here is how the target audience is using devices, because they really mirror what is happening with consumers in terms of going across devices, platforms, channels, etc.," Ellard said. "And the ability to attribute donations and volunteer sign-ups more clearly was a big opportunity here and to be able to understand the individual properties—both Facebook and off Facebook—to better understand how to optimize media partner performances." Here are four things the Ad Council and Facebook learned from the campaign: Attributable donations and volunteer sign-ups increased dramatically As a result... Continue reading at 'AdWeek'
[ AdWeek | 2016-06-20 00:00:00 UTC ]
Roy of the Rovers publisher Rebellion and the National Literacy Trust have teamed up to give away 5,000 copies of Roy of the Rovers: Foul Play and run an online football quiz for 15,000 children. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 21:49:34 UTC ]
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The National Centre for Writing (NCW) and British Council has announced they will award more than £50,000 to collaborative projects from UK and international literature organisations and practitioners. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 00:28:03 UTC ]
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We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget
[ Engadget | 2021-10-06 11:15:08 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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John Murray Press m.d. Nick Davies and Bradford Literature Festival c.e.o. Syima Aslam have been appointed to the Creative UK Council. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 05:25:59 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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PRH imprint Vermilion has scooped a “landmark” new full-color book from five-time number one New York Times bestselling author Dr Brené Brown. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 08:05:36 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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The Media Rating Council, the third-party accreditation organization that checks Nielsen and other measurement firms' methodology, is likely to reach a decision about the status of Nielsen's national TV service early next week--and the industry is bracing for Nielsen's longstanding National TV... Continue reading at AdWeek
[ AdWeek | 2021-08-13 17:32:55 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Retailer AwesomeBooks is giving a copy of every book sold on its site to the National Literary Trust (NLT), which will match them to children and schools who need them. Continue reading at The Bookseller
[ The Bookseller | 2021-08-01 12:50:31 UTC ]
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Last Thursday, with confirmed cases of COVID-19 again rising across the US, Dr. Vivek Murthy, the surgeon general, issued his first advisory since the Biden administration took office: health mis- and disinformation, he said, has prolonged the pandemic, not least by exposing Americans to... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-07-21 12:37:08 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post
[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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ClassFest, a new literature festival showcasing the work of working-class writers, has received £43,000 funding from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 10:17:38 UTC ]
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Update your playlist with ‘The Passenger,’ ‘The Thursday Murder Club’ and ‘Red Island House Continue reading at The Washington Post
[ The Washington Post | 2021-06-25 12:00:00 UTC ]
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The stereotype of military and machismo is still prevalent if not exclusive, but the stories are complicated Continue reading at The Washington Post
[ The Washington Post | 2021-06-11 12:00:00 UTC ]
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Paperchains, a project which records writing by prisoners, homeless people and members of the armed forces about the coronavirus lockdown, has received Arts Council funding and will now become a book and touring production. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 04:10:41 UTC ]
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