For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-15 00:00:00 UTC ]
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In a statement on the group's website, the Authors Guild has called the current political climate a time "when writers have a particularly important role to play" in the preservation of democracy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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Asserting the value of 'the voices of refugees, writers, and translators from the Arab world,' the author-advocacy organization speaks out. The post Freedom of Expression: Authors Guild Teams With LitNet in ‘Not Normal Times’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
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Political and cultural issues dominated the discussion at the American Bookseller Association's Winter Institute conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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Having welcomed Frankfurt Book Fair's StoryDrive Asia in November, Singapore is preparing its first #BuySingLit focus on local author awareness this month. The post Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
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#storydrive asia
Ethical hacking, also called penetration testing, entails thinking like the bad guys to find and plug any vulnerabilities in your system to keep it secure. Hacking For Dummies explains how to protect your computers from malicious attacks. It usually retails for $20, but for a limited time you... Continue reading at Betanews
[ Betanews | 2017-02-02 00:00:00 UTC ]
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Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday
[ Digiday | 2017-02-02 00:00:00 UTC ]
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What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
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A mobile reading app that offers short original serialized fiction, Radish has raised $3 million seed money from Silicon Valley, Hollywood, and publishing industry investments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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Publishers expressed dismay, confusion and surprise at the 'New York Times' decision to eliminate some bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at Digiday
[ Digiday | 2017-01-27 00:00:00 UTC ]
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As part of its effort to revamp its coverage of publishing, the 'New York Times' has eliminated a number of bestsellers lists, among them graphic novels/manga and mass market paperback lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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As Time Inc. continues to pivot from being seen as a print magazine publisher to a digital media player, the company has acquired programmatic ad-tech company Adelphic. Adelphic will join Viant, a marketing company that Time Inc. acquired a year ago that uses first-party data and programmatic... Continue reading at AdWeek
[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Baroness Gail Rebuck has called for the needs of the creative industries to be "truly recognised” by government following prime minister Theresa May's speech. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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#rebuck urges
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Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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The surprising victory of Donald Trump in the U.S. presidential election has resulted in a boom in books about his rise—a number of which have been crashed and rushed out the door. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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#presidential election
A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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#publishers weigh
#moment --
#media equation
#holding companies
#clients alike
#downward spiral
Facebook is bringing new publishers into its ad network, including Washington Post, Wenner Media and Univision, and the social network now claims to reach a billion people a month outside its own walls.On Thursday, Facebook announced the updated roster to Audience Network, which has become its... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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The audiobooks story of the year in 2016 was—again—the continued strong sales growth of the digital audio market, and many audio publishers expect to see more gains in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age
[ Advertising Age | 2017-01-13 00:00:00 UTC ]
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#vertical video
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#major themes
#clear winner
Stanfords has made a profit for the second time in 14 years after investing in its festival and awards and licensing its 163-year-old brand. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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