#marketing books

Publishing news tagged with #marketing books

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Embracing BookTok

Marketing books during a pandemic brought about many challenges, including re-directing campaigns, getting cut-through and navigating the suddenly massive world of TikTok. Conversations began this time last year, with more and more publishers becoming curious about what exactly TikTok had to... Continue reading at 'The Bookseller'

[ The Bookseller | 2021-01-31 22:48:32 UTC ]
More news stories like this | News stories tagged with: #marketing books #social platform


‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation

What's done to help sell standard books, but not to help sell books in translation? In a telling interview, Chad Post talks about differences in marketing. The post ‘Ghettoizing the Translations’: Chad Post on Marketing Books in Translation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation appeared #marketing books #chad post #sell books


Waterstone's considers differential pricing

Written By: Lisa Campbell and Benedicte Page Publication Date: Fri, 16/09/2011 - 08:40 Waterstone's has floated the idea of introducing differential book pricing across stores in the UK in its discussions with some publishers. The chain is considering marketing books at different prices across... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell #marketing books #hmv group #james daunt