How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
News tagged with: #mobile devices #mobile appeared #time spent #news publishers

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Post-Election Reading: Bookseller Picks

Booksellers from across the country on what they are recommending to their customers, from escapist fiction to insightful nonfiction to help understand, well, what just happened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-11 00:00:00 UTC ]
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Max Porter on Sunday Times/ PFD Young Writer shortlist

Granta editorial director Max Porter is among three debut authors shortlisted for The Sunday Times/ Peters Fraser and Dunlop Young Writer of the Year award. Continue reading at The Bookseller

[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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'New York Times Book Review' Announces Best Illustrated Children's Books of 2016

The 'New York Times Book Review' has revealed the 10 titles on its 64th annual list of Best Illustrated Children's Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Justice Department Reaffirms Reader Privacy Protections

After sending a request to Attorney General Loretta Lynch asking whether she is committed to keeping the reader privacy policy adopted by her predecessor, the department reffirrmed that it will abide by those protections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Readers Now Voting on Ireland’s Bord Gáis Energy Book Awards

Called in promotional text “exclusively Irish, inclusive in every other sense,” the Bord Gáis Energy Book Awards shortlists are now open for readers’ votes. By Dennis Abrams | @DennisAbrams2 November 11 Is Vote Deadline he shortlists for the Bord Gáis Energy Irish Book Awards have been... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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Time Inc.'s Last Employees in Midtown Are Moving Out

Time Inc. is finally leaving midtown Manhattan. The company will vacate an office space at 135 West 50th Street "before the end of the year," a company spokeswoman confirmed to Ad Age.Last year, Time Inc. left the iconic Time & Life Building in Rockfeller Center for a shiny new office... Continue reading at Advertising Age

[ Advertising Age | 2016-11-01 00:00:00 UTC ]
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AT&T and Time Warner hope to break the cycle of failed mergers

AT&T’s blockbuster bid for Time Warner Inc. might be a boon for investment bankers, lawyers and lobbyists, but it is anyone’s guess whether investors, employees and consumers ultimately would benefit from the combination. Since the $85.4-billion deal was unveiled last weekend, AT&T Chief... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-28 00:00:00 UTC ]
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Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing

As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday

[ Digiday | 2016-10-26 00:00:00 UTC ]
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If AT&T swallows Time Warner, who might be gobbled up next?

Wall Street gave a cool reception Monday to AT&T’s plan to buy Time Warner Inc., illustrating sharply divergent views on whether the blockbuster deal will usher in a new era of media consolidation or merely more scrutiny from federal regulators. But the uncertainty didn’t stop some analysts... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
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Wall Street's verdict on AT&T-Time Warner deal: Thumbs down

Shares of AT&T Inc. and Time Warner Inc. were down Monday as investors didn’t appear thrilled by the proposed mega-merger announced over the weekend.  In response to the $84.5-billion deal, Moody’s Investor Service said Monday it had placed AT&T’s credit rating on review for a possible... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-25 00:00:00 UTC ]
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It's Time to Fix the Viewability Tower of Babel

At last week's Association of National Advertisers annual Masters of Marketing conference, ANA CEO Bob Liodice ringingly endorsed adoption of the industry's viewable impression standard for digital advertising. His position was backed the same morning by Procter & Gamble CMO Marc Pritchard,... Continue reading at Advertising Age

[ Advertising Age | 2016-10-24 00:00:00 UTC ]
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Donald Trump says he would block an AT&T-Time Warner merger if elected; deal could come Saturday

Republican presidential nominee Donald Trump said Saturday that his administration would seek to block a massive media merger between AT&T and Time Warner Inc. if he is elected president. The deal, which appears to be imminent, would turn telephone giant AT&T, a company already valued at... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
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Donald Trump says he'd block any mergers between AT&T; and Time Warner

Campaign 2016 updates: Donald Trump says Donald Trump says women accusing him 'will be sued after the election is over' Oct. 22, 2016, 11:42 a.m. Donald Trump hits the campaign trail in Gettysburg, Pa., while Hillary Clinton is in Philadelphia. Trump says of women accusers will be sued after the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-10-22 00:00:00 UTC ]
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Jeff Bezos Isn't Convinced That the Washington Post Can Survive on Payment Services

Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair's New Establishment Summit, Bezos talked about how he works with the Washington Post staff, as well as... Continue reading at AdWeek

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Books of The Times: Review: In ‘The Arab of the Future 2,’ Back to Syria in 1984

The cartoonist Riad Sattouf; the second volume of his graphic memoir has just been published. Continue reading at The New York Times

[ The New York Times | 2016-10-20 00:00:00 UTC ]
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Vince Cable's 'post-Brexit novel' to Atlantic

Former UK business secretary Vince Cable has written a political thriller, Open Arms, set in a post-Brexit future. Continue reading at The Bookseller

[ The Bookseller | 2016-10-20 00:00:00 UTC ]
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Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek

[ AdWeek | 2016-10-19 00:00:00 UTC ]
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Double Dutch: a tale of the Netherlands and Flanders

This year’s Frankfurt Book Fair joint Guest of Honour territories share a language, but there are plenty of differences between the two regions, as Roger Tagholm discovers. Continue reading at The Bookseller

[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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One-Time Lad Mag FHM Is Back! But Only Online, and Aiming a Little Higher

Media brands never really die, even when they stop publishing.It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-18 00:00:00 UTC ]
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The New York Times introduces its new 'International Edition'

Newspaper’s title is changed in a revamp aimed at testing whether it can turn a profit as its publishing company continues to build a digital audience Overnight, the International New York Times has become The New York Times International Edition. The change of title is accompanied by a new... Continue reading at The Guardian

[ The Guardian | 2016-10-12 00:00:00 UTC ]
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