For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-15 00:00:00 UTC ]
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One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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The chief arts writer for the Sunday Times, Ireland, Eithne Shortall, is publishing a romantic comedy with Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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Industry push for titles responding to this year’s shocking votes in the US and UK prompts raft of comedies and sober analysesPublishers are rushing out a raft of titles to meet demand among readers traumatised by the election of Donald Trump and the aftermath of the Brexit referendum. Titles... Continue reading at The Guardian
[ The Guardian | 2016-12-09 00:00:00 UTC ]
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‘Does a Lithuanian author stand a chance in the ocean of books on British bookshop shelves?’ Noir Press’ Stephan Collishaw says he has a good answer. Laura Sintija Černiauskaitė is the Vilnius-born, 39-year-old author who won the 2009 European Union Prize for Literature for her ‘Kvėpavimas į... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
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As tech giants continue their push to speed up load times for advertising and publishers across the mobile web, early numbers from one of them seem to show that faster ads really do work better. According to research released today by Google and Teads, the video tech company, mobile publishers... Continue reading at AdWeek
[ AdWeek | 2016-12-03 00:00:00 UTC ]
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ForbesBooks is the latest brand extension in the quest for ancillary revenue. The post Forbes Launches a Book Imprint appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-02 00:00:00 UTC ]
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With print advertising on the wane, big publishing houses are looking to be as efficient as possible. And so magazine giant Time Inc. is creating 10 virtual desks to improve coordination of coverage. The challenge is to make resources go farther without watering down the essence of the brands.... Continue reading at Digiday
[ Digiday | 2016-12-02 00:00:00 UTC ]
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The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
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Investors Edgar Bronfman Jr. and Ynon Kreiz made a takeover approach for Time Inc. in recent months, but were rebuffed by the iconic magazine publisher, according to a person familiar with the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-11-29 00:00:00 UTC ]
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Few tech entrepreneurs have had the ability to imagine a future just beyond our reach, and to profoundly change how we live our lives. Steve Jobs and Mark Zuckerberg are two such stars, and Jeff Bezos, our Media Visionary for 2016, joins this constellation. From ecommerce and streaming video to... Continue reading at AdWeek
[ AdWeek | 2016-11-28 00:00:00 UTC ]
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Folks used to think that e-readers would relegate traditional paper books to the scrapyard of the past and destroy the publishing industry as we knew it. But, in the time since the first Kindle e-reader was unveiled in 2007, the dire declarations of what effect the devices might have on our... Continue reading at PC World
[ PC World | 2016-11-23 00:00:00 UTC ]
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In the first full week of sales after the election, unit sales slipped 1% over the comparable week in 2015. New books by Megyn Kelly and Bernie Sanders had solid starts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
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Two dozen Chicagoland independent bookstores are mobilizing the Windy City area's literary community by forming the Chicago Independent Bookstore Alliance, raising the visibility of Chicagoland's indies both in the region and on social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Zadie Smith's just-published novel Swing Time (Hamish Hamilton) has secured a TV deal with Steve Coogan’s production company Baby Cow. Continue reading at The Bookseller
[ The Bookseller | 2016-11-20 00:00:00 UTC ]
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New books releasing this fall through January feature spiritual practices and insights for finding hope, solace, and a new way forward in a divided and hectic world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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"Post-truth" has been declared 2016's international word of the year by Oxford Dictionaries. Continue reading at The Bookseller
[ The Bookseller | 2016-11-17 00:00:00 UTC ]
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At Denmark's largest book fair, Bogforum, director Andreas Nordkild Poulsen is working on engaging readers and giving publishers and authors a public forum. The post Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
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If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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The Shanghai Children's Book Fair opens this week with a global roster of speakers; Penguin Random House rolls out a plan to help employees pay off student loans. The post International Industry Notes: Young Readers in China; Young Publishers in the US appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-15 00:00:00 UTC ]
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Amazon's 2016 Black Friday promotion is set to double the number of deals on offer compared to last year, stretching the promotion out for almost two weeks. Continue reading at The Bookseller
[ The Bookseller | 2016-11-12 00:00:00 UTC ]
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