How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
News tagged with: #mobile devices #mobile appeared #time spent #news publishers

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Helping children succeed: how the publishing industry can engage reluctant readers

David Salariya, founder of The Salariya Book Company, gives tips on how publishers can engage reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-27 00:00:00 UTC ]
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Children of Time wins Arthur C Clarke award

British writer Adrian Tchaikovsky has won the Arthur C Clarke award for science fiction for his novel Children of Time (Pan Macmillan). Continue reading at The Bookseller

[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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Sunday Times journalist Hornak signs two with Little, Brown

Little, Brown has acquired two books by journalist Francesca Hornak for a "significant" five-figure sum. Continue reading at The Bookseller

[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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Google's Attack on Mobile Interstitials Provokes That Familiar Mix of Applause and Fear

Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying... Continue reading at Advertising Age

[ Advertising Age | 2016-08-24 00:00:00 UTC ]
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International Industry Notes: Beijing Book Fair, Japan’s Mobile Games, Scotland’s Indie Publishers

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[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
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South Africa’s Bridge Books: ‘To Link Publishers With Readers’

As in parts of the world, distribution challenges loom large in Johannesburg for the book business. Bookseller Griffin Shea sees the need for a 'metaphorical bridge.' The post South Africa’s Bridge Books: ‘To Link Publishers With Readers’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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Kobo to release premium blue-light reducing e-reader

Kobo is set to release a new premium e-reader in September – The Kobo Aura One – which reduces blue light to help readers sleep better after using it. Continue reading at The Bookseller

[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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Lessons Learned in Times of Crisis

From interviewing Charlie Sheen to jeopardizing five-figure deals, seven magazine pro's share their "best mistakes." The post Lessons Learned in Times of Crisis appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-18 00:00:00 UTC ]
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Pamela Paul to Oversee All 'New York Times' Book Coverage

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[ Publishers Weekly | 2016-08-18 00:00:00 UTC ]
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Kevin Martinez Joins Time Inc. to Oversee InStyle

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[ Folio Magazine | 2016-08-15 00:00:00 UTC ]
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How CNN juggles different mobile chat apps to cover the Olympics

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[ Digiday | 2016-08-09 00:00:00 UTC ]
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Indigo Posts More Sales Gains

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[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
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Q&A: Time Inc.'s New Digital Chief Talks Ecommerce and What’s Next in Social

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[ AdWeek | 2016-08-09 00:00:00 UTC ]
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Self-Publishing, Direct Sales, and Mobile: The Netherlands’ Peter Paul van Bekkum

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[ Publishing Perspectives | 2016-08-08 00:00:00 UTC ]
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‘Dat cheeeeeeeze’: How publishers from the HuffPost to The New York Times are using Instagram Stories

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[ Digiday | 2016-08-08 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-08-05 00:00:00 UTC ]
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[ Advertising Age | 2016-08-04 00:00:00 UTC ]
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[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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[ PC World | 2016-08-03 00:00:00 UTC ]
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