How Forbes got readers to double the time spent per post on mobile

For most news publishers, their audiences increasingly prefer visiting them on mobile devices. Forbes faced this problem acutely, with half its audience coming to it on mobile devices. So it created card-like formats to replace text-based stories. The financial news publisher said its new card-style storytelling format is outperforming text-based articles. But as Vox.com has found, mobile-based article formats have their limitations in a complex news environment. The post How Forbes got readers to double the time spent per post on mobile appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-15 00:00:00 UTC ]
News tagged with: #mobile devices #mobile appeared #time spent #news publishers

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Indigo Posts C$28 Million Profit in Fiscal 2016

Revenue rose 11.0% over fiscal 2015, to C$994.2 million, and the chain had net earnings of C$28.6 million in fiscal 2016 compared to a loss of C$3.5 million in fiscal 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indigo posts #net earnings


Facebook Is Using This Data to Pitch Canvas Ads to Mobile-Minded Marketers

Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek

[ AdWeek | 2016-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #immersive experience #video player #video showing #wider audience


L.A. billionaire becomes the 2nd-largest shareholder of L.A. Times' parent company

Los Angeles Times owner Tribune Publishing Co. has rejected a second buyout offer from rival newspaper publisher Gannett Co., and this time it’s brought in new financial muscle to fend off further overtures: L. A. billionaire Patrick Soon-Shiong. Tribune Publishing announced Monday morning that... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buyout offer


Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Time Inc.’s Jen Wong: ‘We have a ways to go to get to the bleeding edge’

As a legacy publisher, Time Inc. still gets 76 percent of its revenue from its print brands. It falls to Time Inc.’s new president of digital Jen Wong to speed its transaction to digital. She talked to Digiday about the hard work of speeding up the pace of change, the value of being first with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #bleeding edge #legacy publisher #print brands #hard work


Eric Danetz Wants to Help Time Inc. Take Over the World

The new SVP and group publisher of Time Inc. International gives Folio: a glimpse inside the media giant's plans for aggressive global expansion. The post Eric Danetz Wants to Help Time Inc. Take Over the World appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #group publisher #media giant


In Another Swipe at Google, Facebook's Mobile Ad Network Gets Into Desktop, Offers More Video Ads

Video has become the content and advertising format of the year, with publishers, advertisers and social platforms all publicly pronouncing its importance.Facebook, of course, has become one of video's most vocal cheerleaders. It's rolled out a number of video products, for both advertisers and... Continue reading at Advertising Age

[ Advertising Age | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #audience network


BookCon 2016: Too Short for Readers, Just Right for Publishers

Publishers and attendees were pleased with the venue and the programming for BookCon 2016. While attendees were disappointed that the show was for only one day this year, publishers expressed relief. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-15 00:00:00 UTC ]
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BEA 2016: Reeling In Readers: Three YA Authors Tell How It’s Done

If there’s one characteristic that fans of Sarah Maas’s Throne of Glass series, Victoria Aveyard’s Red Queen series, and Laini Taylor’s Daughter of Smoke & Bone series share, it’s this: they can’t read each installment fast enough. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya authors #glass series #victoria aveyard #laini taylor


BEA 2016: Marissa Meyer and Leigh Bardugo: Fractured Fairy Tales for Gen Z Readers

We know that Marissa Meyer and Leigh Bardugo’s YA novels usually get pigeonholed as fantasy, but that catch-all doesn’t really convey the essence of the fictional worlds they’ve created and filled with males and females who are equally swashbuckling as heroic characters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marissa meyer #leigh bardugo #ya novels


BEA 2016: It’s Show Time! Kids’ Events on Author Stages: Act II

Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Printed book sales rise for first time in four years as ebooks decline

Adult colouring book craze and 150th anniversary of Alice in Wonderland helped revival in traditional publishing last yearSales of printed books have grown for the first time in four years, lifted by the adult colouring book craze and 150th anniversary of Alice in Wonderland, as ebooks suffered... Continue reading at The Guardian

[ The Guardian | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #150th anniversary #traditional publishing #printed books #publishers association


Daily Mail Is Now Posting 650 Videos a Day and Getting 383 Million Monthly Views

While Daily Mail made a few product announcements at its Daily Content NewFronts presentation today, it was its data that stood out more than anything else. And the eyebrow-raising numbers the publisher presented underscored that its site is the most popular English-language destination in the... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #interactive video #executive producer


California regulators approve Charter's takeover of Time Warner Cable

Charter Communications has cleared a final regulatory hurdle in its nearly year-long quest to clinch its $71-billion acquisition of Time Warner Cable and Bright House Networks. California Public Utilities Commission members on Thursday voted unanimously to approve the transfer of phone licenses,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charter communications #year-long quest


UK ebook sales drop for the first time

It seems that our love affair with ebooks could be turning sour. For the first time since digital book sales were recorded, the number of ebooks sold in the UK dropped in 2015. The drop could be partly explained by the fact that we seem to be reading less in recent years. While sales of printed... Continue reading at Betanews

[ Betanews | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebooks sold #love affair #uk dropped #publishers association #printed books #audio books


E-book sales in the UK decline for the first time

There's something to be said about a printed book. It's easy to read outdoors, you can lend it to a friend and, unlike a top-end Kindle, it doesn't spell disaster if you lose it. E-readers have their place, but today The Publishers Association (PA) h... Continue reading at Engadget

[ Engadget | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales #printed book #read outdoors


BEA 2016: Booksellers Talk Up Their Favorite Books for Young Readers

While there are always plenty of big books and authors from major publishers at BEA, in talking to frontline booksellers and librarians we found a lot of interest in books from smaller houses as well. Here we present a sampling of the books that especially caught the eyes of conventiongoers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big books #young readers #major publishers


BEA 2016: Karen Alpert: A Time Out for Mom

Karen Alpert has never taken motherhood too seriously. This is good for her many fans, who laugh hysterically and occasionally cry at her wry observations, deep understanding, and bad language about the joys and sorrows of being a mom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #deep understanding


Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #newfronts appeared #good day #legacy publisher


Digital Solutions in India 2016: Publishing in the Post-PDF Age (or Single URL Publishing)

It is obvious that publishing is in the midst of a cataclysm. If we can summarize this upheaval in just one line, it would be that publishing is moving from circulation and readership metrics to an engagement metric. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions