Page 1 of 1 pages
Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a... Continue reading at 'Digiday'
[ Digiday | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#huffington post
#growing number
#content partners
There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company The Slate Group is betting demand will only continue to increase. In late... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media company
#young side
#content partners
#brand advertising