Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying interstitials on mobile sites after Jan. 10 may pay a price in their ranking among search results.There are exceptions "if used responsibly," Google said in a blog post: Interstitials to verify people's ages, dialogues to sign into a paywall and banners that use "a reasonable amount of screen space" won't be penalized. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-24 00:00:00 UTC ]
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In a boom year for the stock market, which included a 13.4% gain for the Dow Jones Industrial Average, the Publishers Weekly Stock Index rose 11%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
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Rogers Coleridge and White literary agent David Miller is in intensive care following a heart attack, RCW's Gill Coleridge has confirmed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-29 00:00:00 UTC ]
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Media ownership is being overhauled as companies try to figure out their place in a world where 85 percent of digital dollars are going to two companies: Facebook and Google. The platform giants' dominance were factors in AT&T's $85 billion bid for Time Warner and other mega deals that were... Continue reading at Digiday
[ Digiday | 2016-12-28 00:00:00 UTC ]
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Google could be facing a fine up to $4bn after being sued for allegedly not allowing employees to post opinions about the company or write novels without getting their employer to sign off on the final draft. Continue reading at The Bookseller
[ The Bookseller | 2016-12-23 00:00:00 UTC ]
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Hachette Livre has acquired a majority stake in a London-based mobile app company, Brainbow Ltd, the firm behind the brain-training app Peak. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
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Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
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Workers from Unite and NUJ fear move heralds industrial strife at company that publishes one in four books sold globallyPenguin Random House, the publisher of hits including The Girl on the Train, Fifty Shades of Grey and Jamie Oliver’s cookbooks, has terminated its collective agreement with... Continue reading at The Guardian
[ The Guardian | 2016-12-16 00:00:00 UTC ]
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Unlike tech companies with smaller tentacles, Google requires much more than mere blacklists to block fake-news publishers from using Google’s various ad services. Sources indicated that ads from Google’s ad network still show up on fake-news websites and that the these websites still rely on... Continue reading at Digiday
[ Digiday | 2016-12-12 00:00:00 UTC ]
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Author and librarian G X Todd on how it feels to be a librarian amid the changes to the library service in the past decade. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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The new US administration under Donald Trump could make things "very, very much worse" for authors, according to campaign group Authors United. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
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Two dozen Chicagoland independent bookstores are mobilizing the Windy City area's literary community by forming the Chicago Independent Bookstore Alliance, raising the visibility of Chicagoland's indies both in the region and on social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
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Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff
[ Stuff | 2016-11-16 00:00:00 UTC ]
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Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
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Clarissa Pabi on how learning from and pioneers and peers across the creative industries has helped her. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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