Google's Attack on Mobile Interstitials Provokes That Familiar Mix of Applause and Fear

Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying interstitials on mobile sites after Jan. 10 may pay a price in their ranking among search results.There are exceptions "if used responsibly," Google said in a blog post: Interstitials to verify people's ages, dialogues to sign into a paywall and banners that use "a reasonable amount of screen space" won't be penalized. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-24 00:00:00 UTC ]
News tagged with: #digital publishers #mobile sites #search results

Other news stories related to: "Google's Attack on Mobile Interstitials Provokes That Familiar Mix of Applause and Fear"


iBooks Bestsellers: 'Shack' Attack

Wm. Paul Young's Christian bestseller 'The Shack' hit #1 on the iBooks bestseller list this week after a strong box office debut for its film adaptation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #film adaptation #hit #1 #paul young #ibooks bestsellers


Google faces another antitrust complaint in Europe

Another day, another antitrust action against Google: On Monday, the Open Internet Project filed a new complaint with the European Union's top competition authority, charging the search giant with abusing its dominant position in the market for smartphone software.It was in 2014 that the OIP... Continue reading at PC World

[ PC World | 2017-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premier league #dominant position #search giant #european union #antitrust action


'Biggest Loser' trainer Bob Harper hit by heart attack while working out

“The Biggest Loser” trainer and fitness guru Bob Harper is recovering from a serious heart attack he suffered about two weeks ago. Harper was unconscious for two days after he was stricken while working out at a gym in New York City, he told TMZ. A doctor who was working out at the same time did... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #heart attack #biggest loser


Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization

BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek

[ AdWeek | 2017-02-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #speaking today


AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #rivals facebook #location-based ads #programmatic platform


Digital TV Players Eye Blockchain to Block Facebook, Google

Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age

[ Advertising Age | 2017-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #established players #digital currency #digital publishers #blockchain technology


What publishers admire about the Google-Facebook duopoly

"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google-facebook duopoly


‘Fear and loathing in Lisboa’: What’s on the minds of European publishers

It's rare that you can ask publishers en masse what’s on their minds. But that’s precisely what we were able to do this week. The post ‘Fear and loathing in Lisboa’: What’s on the minds of European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #european publishers #post fear


French to fight fake news with backing from Google, Facebook

News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World

[ PC World | 2017-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social web #publish content #draft news #comment threads #initial focus


How Independent Publishers Can Fight the Google-Facebook Duopoly

The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age

[ Advertising Age | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #massive scale #treasure trove #multiple devices #user base #business models


When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at Digiday

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile websites #downward trend #mobile apps #digital publishers


Fresh fears for libraries as councils face £5.8bn funding gap

Fresh fears for the future of libraries have emerged with the revelation that local councils are facing a £5.8bn spending gap by 2020. Continue reading at The Bookseller

[ The Bookseller | 2017-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local councils


Apple joins Amazon, Google and Facebook in AI research group

Apple published its first paper on AI last month and now the company is set to join five others in a newly-formed research group. The Partnership on AI announced today that Apple would become its sixth founding member, adding to a lineup that already... Continue reading at Engadget

[ Engadget | 2017-01-27 00:00:00 UTC ]
More news stories like this |


Authors fear accusations of cultural appropriation, forum hears

Cries of cultural appropriation could be dissuading authors from publishing books that reflect BAME audiences, the Westminster Media Forum has heard. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
More news stories like this |


Winterson fears 'species wipe out' of London shops after business rate hike

Author Jeanette Winterson has said she fears a "species wipe out" of small independent shops in London in the wake of the business rates re-evaluation set to come in April. Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this |


Google Is Developing a Cloud-Based Measurement Service for Advertisers

Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices. In a blog post published today, Google said it's working with measurement companies such as comScore, DoubleVerify, IAS, Moat and Nielsen... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #living room #earnings call #user ids #advertising week


Actress Tanya Moodie to voice Mayer's Attack of the Fifty Foot Women

Tanya Moodie will be recording the audiobook for Catherine Mayer's Attack of the Fifty Foot Women: How Gender Equality Can Save the World! (HQ, HarperCollins).  Continue reading at The Bookseller

[ The Bookseller | 2017-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #gender equality


Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and... Continue reading at Advertising Age

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #clear winner #major themes #mobile web #vertical video


Khorsandi withdrew from Jhalak Prize for fear of 'alienating' audience

Shappi Khorsandi has expanded on the reasons for her decision to withdraw Nina is Not OK (Ebury) from the Jhalak Prize longlist, saying she wants her writing to be "inclusive" to all her readers. Continue reading at The Bookseller

[ The Bookseller | 2017-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jhalak prize