Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization

BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the director of strategic relations of Google's news and publisher division, said the roles... Continue reading at 'AdWeek'

[ AdWeek | 2017-02-28 00:00:00 UTC ]
News tagged with: #speaking today

Other news stories related to: "Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization"


Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization

BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek

[ AdWeek | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speaking today


‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at Digiday

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater flexibility #monetization options #apple appeared #distributed platforms #data sharing


‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #ad tech


Digiday Research: YouTube is the easiest platform for European publishers to monetize

European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #easiest platform #digiday research


Digiday Research: Which platforms publishers say monetize best

Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest. The post Digiday Research: Which platforms publishers say monetize best appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #publishers struggle #digiday research


Czech Publisher Grada Opens Bookport, an Ebook Subscription Platform

More than a quarter of the roughly 15,000 ebooks available in Czech are on the newly launched Bookport subscription platform, with more titles coming. The post Czech Publisher Grada Opens Bookport, an Ebook Subscription Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #titles coming


Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek

[ AdWeek | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #publisher partners


LinkedIn opens its blog publishing platform to everyone

A handful of big-shot professionals have long had the freedom to express themselves through LinkedIn's blogging platform, but most careerists have had to sit on the sidelines. Starting today, though, just about everyone can have their voices heard --... Continue reading at Engadget

[ Engadget | 2014-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #starting today #blogging platform


Medium opens its social publishing platform to all Twitter users

Twitter's Ev Williams started Medium to simplify and socialize online article writing, but the service's invitation-only nature has kept many folks on the sidelines. Today, things are opening up: Medium's now accessible to anyone willing to sign into Twitter and verify an email address. Would-be ... Continue reading at Engadget

[ Engadget | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email address #twitter users


Is Open Web, Cross-Platform Publishing What’s Next for Ebooks?

As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook revolution #cross-platform publishing #open web


Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium content #monetize content


Celsius to Showcase Open Platform Publishing Solution at NENPA 2012 Tradeshow

Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #today announced


Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #publishers turn #social platforms


UK Publishers Open a ‘Work in Publishing’ Campaign

The United Kingdom's Publishers Association has opened its annual week of promotion for careers in publishing. The post UK Publishers Open a ‘Work in Publishing’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-20 16:42:27 UTC ]
More news stories like this | News stories tagged with: #publishers association #annual week #united kingdom #campaign appeared


Emirates Publishers Association Opens Educational Publishing Seminar

Grounded in discussions on supporting UAE-based education publishers, this two-day program includes road-mapping sessions to plan the next five years. The post Emirates Publishers Association Opens Educational Publishing Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-28 05:15:12 UTC ]
More news stories like this | News stories tagged with: #publishers association


At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’

Assistance on licensing, printing permits, ISBNs for new titles, trade inquiries, and more are available now to publishers in the UAE at a centralized resource hub located at Sharjah Publishing City. The post At Sharjah Publishing City, the Emirates Publishers Association Opens a ‘One Stop Shop’... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-08 00:00:00 UTC ]
More news stories like this |


Industry Notes: Richard Charkin Opens Mensch Publishing; LBF Opens Award Submissions

Two items from London: Publishing Perspectives columnist Richard Charkin announces a new publishing venture, and London Book Fair opens submissions for its 2019 International Excellence Awards. The post Industry Notes: Richard Charkin Opens Mensch Publishing; LBF Opens Award Submissions appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing venture


As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers


‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday

[ Digiday | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger piece #financial success #troy young #social platforms


Facebook as a Publishing Platform Isn’t Good For Publishers

The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared #post facebook