LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-08 00:00:00 UTC ]
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Kay Wills Wyma, author of 'I’m Happy for You (Sort Of…Not Really): Finding Contentment in a Culture of Comparison' (WaterBrook Press, 978-1-6014-2595-9), will be interviewed on Focus on the Family on Friday, November 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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#waterbrook press
Volume, creativity and analytics. Those were some of the biggest changes publishers noticed in native advertising over the past year, which we discovered at Digiday's "WTF is Native Advertising" event in New York. Top minds from the biggest publishers including Mental Floss, Time Inc., The Onion... Continue reading at Digiday
[ Digiday | 2015-11-04 00:00:00 UTC ]
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#year appeared
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Adblock Plus is hosting an event with publishers on the evening of Nov. 3, the night before the ad:tech conference kicks off in New York. Eyeo GmbH, the company that makes the popular Adblock Plus software (which claims to have more than 400 million desktop downloads), is hosting a small dinner... Continue reading at AdWeek
[ AdWeek | 2015-10-30 00:00:00 UTC ]
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The current v-p at Grand Central Publishing, who's edited such bestselling authors as David Baldacci and Harlan Coben, will begin his new position as senior agent on November 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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#david baldacci
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Curtis Brown and Conville and Walsh are to host a Twitter based event dedicated to "de-mystifying" the publishing process for prospective authors, called Discovery Day Online. Following the literary agencies’ Discovery Days in 2012 and 2013, held at Foyles Charing Cross Road, Discovery Day... Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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#digital publishers
At this month’s Digiday Publishing Summit in Barcelona, Digiday and ConvertMedia gathered some of the brightest minds in publishing, put them behind closed doors, and let them have an honest and open conversation about what they’re dealing with these days. Spoiler alert: mobile, ad blocking, and... Continue reading at Digiday
[ Digiday | 2015-10-23 00:00:00 UTC ]
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Get the Frankfurt Show Daily magazines from Publishing Perspectives with the latest Fair news, event highlights, and international publishing trends. The post Download our Frankfurt 2015 Show Daily Magazines appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-19 00:00:00 UTC ]
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Publishing Perspectives spoke with global CEOs, small startups and publishers from around the world to get the latest buzz from the Frankfurt Book Fair. The post Download: Friday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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From CEO talks to discussions about translation, licensing and education of the future, the first official day of the Frankfurt Book Fair 2015 was buzzing. The post Download: Thursday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-15 00:00:00 UTC ]
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Read about Salman Rushdie, Iranian publishers, The Markets conference, the Rights Directors Meeting and more in our Frankfurt Book Fair show daily for Wednesday. The post Download: Wednesday’s Frankfurt Book Fair 2015 Show Daily appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-14 00:00:00 UTC ]
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The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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#native advertising
Snapchat's retreat from home-grown content reflects an inherent tension between platforms and publishers. The one-to-one messaging app has been courting traditional publishers and everyday people to post directly on the platform, but at the same time, like other platforms, it’s trying to create... Continue reading at Digiday
[ Digiday | 2015-10-13 00:00:00 UTC ]
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#mixed results
#user base
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Here's a reversal pretty much nobody saw coming: What used to be regarded as one of the most skippable forms of advertising -- custom content -- is now being held up by many in the industry as the thing that just might save advertising from all manner of ad-avoidance behavior, including ad... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Describe your role. I’m the course leader of the National Film & Television School’s Creative Business for Entrepreneurs & Executives course. It’s a one-year course that gives participants all the tools to design and build the media businesses—or new in-house ventures—of the future. We... Continue reading at The Bookseller
[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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#small business
In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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#digital publishers
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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#embracing mobile
#advertising week
#ad business
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Describe your role I create content for English Language Teaching learning materials including course books, apps and online materials. I produce general titles for adults and teenagers to more specialised content for university students for naval officers and sales managers. I mostly write to... Continue reading at The Bookseller
[ The Bookseller | 2015-10-03 00:00:00 UTC ]
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#create content
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