Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-08 00:00:00 UTC ]
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More Effective Native Advertising Is a Solution to Ad Blockers

If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age

[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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My Job In 5, Sarah Sleath, production and editorial assistant/ publicity and marketing assistant, Swales and Willis/Impress Books

This week I asked Sarah Sleath about he dual role as both production and editorial assistant and publicity and marketing assistant at both Swales and Willis and Impress Books. Continue reading at The Bookseller

[ The Bookseller | 2016-01-22 00:00:00 UTC ]
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Worldreader Report Tracks Ebook Downloads in Asia and Africa

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[ Publishing Perspectives | 2016-01-19 00:00:00 UTC ]
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W H Smith's luxury venture takes off at Terminal 5

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[ The Bookseller | 2016-01-15 00:00:00 UTC ]
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How Snapchat Plans to Compete With Facebook for Advertisers' Dollars

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[ Advertising Age | 2016-01-13 00:00:00 UTC ]
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The Big 5 Publishers Sat Out Deal-Making in 2015

The biggest deals in the publishing industry happened in the professional and education markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
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WH Smith readies Fresh Talent promotion for take-off at Terminal 5

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[ The Bookseller | 2016-01-07 00:00:00 UTC ]
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Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

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[ AdWeek | 2016-01-07 00:00:00 UTC ]
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[ Editor & Publisher | 2015-12-18 00:00:00 UTC ]
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Potter downloads give J K Rowling audio supremacy

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[ The Bookseller | 2015-12-12 00:00:00 UTC ]
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Facebook Bends to Publishers, Tweaks Instant Articles Advertising

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[ Editor & Publisher | 2015-12-09 00:00:00 UTC ]
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Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

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[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Reading Agency reveals Summer Reading fall

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[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Johnston Press suffers slowdown in advertising across digital and print

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[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Racist, ​s​exist, ​r​ude​ and crude​: the worst of 20th century advertising – in pictures

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[ The Guardian | 2015-11-19 00:00:00 UTC ]
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[ AdWeek | 2015-11-18 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-11-15 00:00:00 UTC ]
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[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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[ Publishers Weekly | 2015-11-13 00:00:00 UTC ]
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[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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