LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-08 00:00:00 UTC ]
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The newest member of Miss Peregrine’s brood is the #2 book in the country. Plus J. Kenji López-Alt drops some food-science knowledge, and Elizabeth Gilbert, Jan Karon, Bill O’Reilly, and others have big debut weeks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Jennifer Wiener goes kid friendly, taking a middle-grade trilogy to Aladdin; Viking nabs the new novel by Ruth Ozeki; Wattpad bestseller Kirsty Moseley lands at Forever; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Suit against Pearson proceeds and more in this week's notable publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-02 00:00:00 UTC ]
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Big online publishers have a message for marketers: Stop putting so much faith in technology and realize that we're the only ones you can trust.This argument runs counter to one of the core principles of online advertising. For several years now, the advertising industry has been increasingly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-01 00:00:00 UTC ]
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Describe your role My job title is picture book designer but people outside the industry always think that I must illustrate all the books! Unfortunately I’m not that talented (though I do a mean stick man) so I end up describing my job as being an editor for the illustrators. Working in... Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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Oculus VR, the virtual reality technology company owned by Facebook Inc., is set to make several announcements Thursday in the final stretch before its first products start shipping early next year. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-24 00:00:00 UTC ]
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When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age
[ Advertising Age | 2015-09-24 00:00:00 UTC ]
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Describe your role I work as a production editor in English Language Teaching (ELT) publishing at hyphen SA based in Thessaloniki, Greece, overseeing the workflow of projects by planning and assigning editorial and design work on a global scale. Being part of an adaptive team that... Continue reading at The Bookseller
[ The Bookseller | 2015-09-19 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Claire Cartey and Penny Holroyde have teamed up to launch a new agency for authors and illustrators of both adult and children’s books. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Comedian Aziz Ansari opened up at a Boston marketing conference on Thursday about his dating history, including the tale of unrequited love that ultimately became the genesis of his recently published book. Ansari, who teamed up with a New York sociologist to write the book, "Modern Romance,"... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-09-12 00:00:00 UTC ]
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The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
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Quick Reads is set to become one of the The Reading Agency’s programmes after the two charities have decided to work together. Cathy Rentzenbrink, project director of Quick Reads, told The Bookseller she is very excited about the partnership. “All the work we now do will have a greater impact.... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Media General and Meredith Corp. are combining to form the third biggest TV broadcaster. What you need to know: This is the latest in a TV consolidation wave as broadcasters seek a hedge against declining audiences and a shift to digital and try to capitalize on political ad spending. It looks... Continue reading at Digiday
[ Digiday | 2015-09-08 00:00:00 UTC ]
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When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Describe your role I have an unusual role in that I am a publicist and an editor, two jobs in one. As well as putting together PR campaigns, I also commission fiction for the Orion Fiction list and am looking for crime, speculative and reading group fiction for the commercial and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-03 00:00:00 UTC ]
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Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Swedish literary agency Salomonsson has signed Carl-Johan Forssén Ehrlin, the author of the chart-topping self-published picture book The Rabbit Who Wants to Fall Asleep. The book, which Ehrlin created to help parents lull their children to sleep, is currently the second biggest-selling title... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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In Kushner's 12th book, 'Nine Essential Things I've Learned About Life,' he offers reasons to come back to religion for those who have walked away. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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