Download: 5 lessons from the advertising agency roundtable

LinkedIn sat down with four marketing agency thought leaders – Lauren Goldstein (BabcockJenkins); Gina Michnowicz (Union + Webster); Thad Khalow (BusinessOnline); and Lee Odden (TopRank Marketing) – who engaged in a vibrant discussion of the key marketing trends to follow this year. The highlights of that discussion have been transcribed into this ebook, “The LinkedIn Advertising Agency Roundtable 2016.” Download the ebook now. Sponsor content by LinkedIn. The post Download: 5 lessons from the advertising agency roundtable appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-08 00:00:00 UTC ]
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Download: Publishing Perspectives’ Fall 2016 Magazine

In this issue, publishing leaders tell us how they see the book business today and how it might evolve. Plus, read our exclusive Frankfurt Book Fair preview guide. The post Download: Publishing Perspectives’ Fall 2016 Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-15 00:00:00 UTC ]
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Lessons from the shop floor

RedDoor Publishing founder and publisher Clare Christian on what she learned from spending a day working in a bookshop. Continue reading at The Bookseller

[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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My Job in 5; Marion Rankine, Head of Promotions and Retail standards, Foyles

Describe your role I work closely with the shop managers to plan and maintain promotional spaces across our flagship store in Charing Cross Road. I spend most of my time picking titles for displays, installing and merchandising them, organising signage and planning future promotions with staff... Continue reading at The Bookseller

[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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News Corp takes publishing lessons from its own right-leaning Heat Street

Four months after News Corp launched Heat Street, the right-leaning upstart is reaching 5 million uniques and has become something of a model for its other publications such as The Wall Street Journal and Marketwatch and future digital launches. “That’s a first for a startup to have that kind of... Continue reading at Digiday

[ Digiday | 2016-09-12 00:00:00 UTC ]
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China retail summit seeks to learn lessons from UK indies

Bookshops in the UK are being called on by one of China’s largest bookstore chains, Zhejiang Xinhua, and an online journal devoted to the book trade in China, Bookdao, to attend a global summit to tackle the “threat” of online retailing. The two-day forum, scheduled for 11th–12th April 2017,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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PW Picks: Books of the Week, September 5, 2016

This week: a grind house horror shoot gone wrong in the Colombian rain forest, plus Jonathan Safran Foer's first novel in over a decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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This Week's Bestsellers: September 5, 2016

Two new books about the Republican nominee debut on our Hardcover Nonfiction list. Plus movie tie-ins editions for ‘The Girl on the Train’ and ‘The Light Between Oceans’ get off to strong starts, and much more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Book Deals: Week of September 5, 2016

Katherine Tegen Welcomes Cole’s ‘Daughter’; Klam Offers Her ‘Sisters’ to Riverhead; and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Unwin goes solo with 'dream' independent agency

Jo Unwin is embarking on her “dream” of owning a fully-independent literary agency after nearly three years of working in association with Rogers, Coleridge and White. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
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Lessons Learned in Times of Crisis

From interviewing Charlie Sheen to jeopardizing five-figure deals, seven magazine pro's share their "best mistakes." The post Lessons Learned in Times of Crisis appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-18 00:00:00 UTC ]
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Back to our sponsor? Why publishers struggle to renew native advertising

Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday

[ Digiday | 2016-08-15 00:00:00 UTC ]
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Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
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My Job in 5: Charlotte Green, senior assistant commissioning editor, Oxford University Press

Describe your role I am the senior assistant commissioning editor for the psychology and social work team at Oxford University Press. My role is to take newly commissioned titles from the idea stage through to handover to production. That means working with authors and enabling them to write... Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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5 surprising facts about the Patty Hearst kidnapping saga

A new book chronicles the kidnapping of Patty Hearst and its stunning aftermath. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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Audio download chart, June 2016: Hawkins' train still on track

Paula Hawkins’ The Girl on the Train (Random House) just keeps on rolling. The number one audio download title in June has racked up three consecutive months at the top, and four overall, after originally cresting the chart in July 2015. The audio download chart’s followers will recall that The... Continue reading at The Bookseller

[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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Poll: Will Verizon's Yahoo-AOL Combination Change Online Advertising?

Verizon's $4.83 billion deal for Yahoo's web assets, a play to combine the dot-com pioneer's content and ad-tech operations with those of Verizon subsidiary AOL, offers new reach and capabilities to advertisers, at least to hear executives involved tell it.This transaction is about unleashing... Continue reading at Advertising Age

[ Advertising Age | 2016-07-25 00:00:00 UTC ]
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Verizon reportedly close to acquiring Yahoo for around $5 billion

Verizon is reportedly nearing a deal to purchase Yahoo for close to $5 billion, bringing to an end a months-long bidding process for a now-ailing company that was once an Internet trailblazer. The sale is still being deliberated, but could be announced early next week, according to Bloomberg.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-07-22 00:00:00 UTC ]
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