Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-08 00:00:00 UTC ]
News tagged with: #waiting list #general manager

Other news stories related to: "Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers"


Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek

[ AdWeek | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #waiting list


The New PublisHer Stand Makes Its Frankfurt Debut

The new PublisHer stand, first seen at this year's Bologna Children's Book Fair, will be in Hall 5.1 at Frankfurter Buchmesse. The post The New PublisHer Stand Makes Its Frankfurt Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-02 21:30:40 UTC ]
More news stories like this | News stories tagged with: #children's book #frankfurter buchmesse #book fair #bologna children #frankfurt debut


Arctic Circle Publishing: Inhabit Media Makes Its Frankfurt Debut

Deciding to open foreign rights sales as 'something we needed to do for our authors,' the Inuit-owned publishing house Inhabit Media has staged its arrival at Frankfurter Buchmesse, on the ramp up to Canada's stint as Guest of Honor in 2020. The post Arctic Circle Publishing: Inhabit Media Makes... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #frankfurt debut


Google and Facebook make up less than 5 percent of publishers’ digital revenue

Revenue from third-party platforms represented 16 percent of publishers' total digital revenue in the first half of 2017 -- nearly unchanged from a year earlier. The post Google and Facebook make up less than 5 percent of publishers’ digital revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year earlier #post google #digital revenue


Amazon Publishing’s Newest Imprint Makes Its Debut in Germany

Tinte & Feder is Amazon Publishing's second German-language imprint, and is to focus on contemporary and historical fiction. First titles out March 7. The post Amazon Publishing’s Newest Imprint Makes Its Debut in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction #amazon publishing #germany appeared


The Big 5 Publishers Sat Out Deal-Making in 2015

The biggest deals in the publishing industry happened in the professional and education markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest deals


Recycle, reuse … re-publish? How publishers make what’s old new again

Despicable or brilliant? How three publishers have grown, at least in part by repurposing or resurfacing old content. The post Recycle, reuse … re-publish? How publishers make what’s old new again appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make


Random House to Publish Ayana Gray's Adult Fantasy Debut

'I, Medusa,' a Black feminist retelling of Greek myth from the author of the YA trilogy Beasts of Prey, is slated for fall 2025. Random House editorial director for fiction Caitlin McKenna acquired North American rights in what she called a "heated" auction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #greek myth


Asian American Bookcon Makes Its Debut in Brooklyn

The inaugural Asian American Bookcon, to be held on September 27, will bring together three dozen authors for a day of presentations, signings, and a party. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:


West Coast ice cream shop makes its Upper West Side debut

West Coast ice cream shop Salt & Straw will be dishing out its first scoops in the Northeast this weekend after opening its inaugural Manhattan location Friday, Sept. 20.Backed by prolific restaurateur Danny Meyer, founder and executive chairman of Union Square Hospitality Group and the man... Continue reading at Crains New York

[ Crains New York | 2024-09-20 18:17:38 UTC ]
More news stories like this | News stories tagged with: #cookbook #square foot #west village


Smaller, shorter books aren’t the only way to make publishing more climate friendly.

The BBC published a story the other day on the push towards shorter and slimmer books, as a potential way for publishers to save money and reduce their climate impact. According to a 2021 study, a single paperback book accounts for around 1 kilogram of carbon dioxide equivalent, which is “a... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-18 17:11:07 UTC ]
More news stories like this | News stories tagged with: #paperback #save money #make publishing


Will Human-AI Partnerships Make Publishing Workers More Innovative?

The journey is just beginning, but we can already see that publishing workflows are especially ripe for AI integration that enables the automation of rote tasks—and AI-driven support for more humans making more complex decisions and judgments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:


The independent publisher making a business of celebrity book imprints

Independent publisher Zando's highest-visibility imprints are its collabs with celebrities, which are part of its mission to change the institutional racism that has plagued American publishing from its start. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-04-24 18:02:25 UTC ]
More news stories like this | News stories tagged with: #independent publisher #american publishing #institutional racism


Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
More news stories like this | News stories tagged with: #nielsen #big data


Mirror publisher’s boss warns print titles could become loss-making in five years

Reach chief tells staff to face ‘inconvenient truth’ over print but says digital will stabilise profitabilityThe boss of the publisher of the Mirror, Express and Star newspapers has warned staff they have to face the “inconvenient truth” that its print titles will become loss-making in as soon... Continue reading at The Guardian

[ The Guardian | 2024-01-23 08:00:43 UTC ]
More news stories like this | News stories tagged with: #print titles #newspaper industry #liverpool echo #birmingham mail


To Write Her Debut Novel, Molly McGhee Had to Leave Publishing

On March 11, 2022, Molly McGhee shared a resignation letter on Twitter. She was quitting her job as an assistant editor at Tor, despite the fact that her first acquisition, The Atlas Six, had debuted at number three on the New York Times Bestseller List. She cited “systemwide prejudice against... Continue reading at Electric Literature

[ Electric Literature | 2023-10-20 11:03:00 UTC ]
More news stories like this | News stories tagged with: #times bestseller #electric literature #assistant editor


Why publisher teams are making the case for a CDP in a first-party world

Anne Curtin, director, corporate marketing, BlueConic Amid deprecating cookies and rising consumer expectations for privacy, first-party data represents the future for media and publishing companies that want to build stronger customer relationships, gain a competitive advantage and drive... Continue reading at Digiday

[ Digiday | 2023-10-10 13:57:25 UTC ]
More news stories like this | News stories tagged with: #publishing companies #first-party data #competitive advantage


A journey of discovery and identity formation: The Dictionary of Lost Words makes its wonderful stage debut

Verity Laughton’s stage adaptation of Pip Williams’ best-selling book is a a very clever realisation. Continue reading at The Conversation

[ The Conversation | 2023-09-28 05:05:12 UTC ]
More news stories like this | News stories tagged with: #best-selling book #pip williams #stage adaptation


New Voices New Rooms Makes Its In-Person Debut

The joint conference from NAIBA and SIBA leapt off the screen into the real world for the first time from August 7–10 in Arlington, Va., where 278 booksellers gathered to prepare for what will hopefully be a strong fall selling season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #real world


Michael Caine announces debut thriller to be published in November

The actor’s novel, Deadly Game, features an ex-SAS police officer called Harry who must grapple with neo-Nazis, wealthy Russians and Colombian drug cartelsDeadly Game, the debut novel from Michael Caine, will be published in the UK and US in November, it has been announced.The actor, 90, has... Continue reading at The Guardian

[ The Guardian | 2023-06-07 13:35:48 UTC ]
More news stories like this | News stories tagged with: #debut novel #lead character #east end #michael caine #uk publisher