Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Avon to publish Goodwin's 'heart-stopping' debut in two-book deal

Avon Books has acquired Sarah Goodwin's debut Stranded, plus one more untitled novel.   Continue reading at The Bookseller

[ The Bookseller | 2021-06-25 00:42:01 UTC ]
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Al Qasimi makes history at International Publishers Association as body hits 125

Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller

[ The Bookseller | 2021-06-18 22:49:52 UTC ]
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Hamish Hamilton wins three-publisher auction for 'irresistible' Hedman debut

Hamish Hamilton has won a three-publisher auction for The Trio by Johanna Hedman, a “strikingly elegant” literary debut which has been snapped up in a flurry of deals by editors across Europe. Continue reading at The Bookseller

[ The Bookseller | 2021-06-08 10:06:48 UTC ]
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U.S. Book Show: Making Publishing More Inclusive Demands Leadership

On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Hodder Studio to publish Mehreen Baig's debut book

Hodder Studio will publish the first book by broadcaster, podcaster and writer Mehreen Baig about her decade’s teaching experience.  Continue reading at The Bookseller

[ The Bookseller | 2021-04-28 15:20:15 UTC ]
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Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent

A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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4th Estate wins four-publisher auction for 'radical' Osunde debut

Fourth Estate has won a four-publisher auction for Eloghosa Osunde’s “radical and thrilling debut novel Vagabonds! Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 01:47:00 UTC ]
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Kyle to publish debut from hosts of 'Things You Can’t Ask Yer Mum' podcast

Kyle Books will publish the debut book from the hosts of the "Things You Can’t Ask Yer Mum" podcast, Lindsey Holland and Lizzy Hadfield. Continue reading at The Bookseller

[ The Bookseller | 2021-02-18 17:04:35 UTC ]
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Hodder to publish the story behind the making of the Oxford vaccine

Hodder & Stoughton is publishing the inside story of the Oxford coronavirus vaccine written by two of the leading scientists who developed it, Professor Sarah Gilbert and Dr Catherine Green. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:00:52 UTC ]
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Record nine debuts make the Dylan Thomas Prize longlist

A record nine debut writers have made the longlist for the £20,000 Swansea University Dylan Thomas Prize, including Raven Leilani, Naoise Dolan and Gabriel Krauze. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 15:36:22 UTC ]
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Fairlight to publish debut short story collection from Lynda Clark

Fairlight Books has acquired world rights to Lynda Clark’s debut short story collection Dreaming in Quantum and Other Stories. Continue reading at The Bookseller

[ The Bookseller | 2021-01-19 04:48:26 UTC ]
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Hodder to publish debut The Pharmacist

Hodder & Stoughton has snapped up Rachelle Atalla’s debut novel The Pharmacist, as well as a second novel by the author. Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 05:33:58 UTC ]
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Del Rey to publish debut inspired by Hungarian history

Cornerstone UK’s Del Rey imprint will publish Ava Reid's debut novel, The Wolf and the Woodsman, in June 2021.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-18 05:24:44 UTC ]
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Little, Brown to publish 'powerful' debut from Daniel Loedel

Little, Brown UK has acquired Daniel Loedel's literary debut, Hades, Argentina, billed as "gripping" and "ingeniously narrated".   Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 13:50:59 UTC ]
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A Wave Blue World Debuts New Model for Publishing Comics

A Wave Blue World is an independent comics and graphic novel publisher with an unusual model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
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Barnes, Clarke and host of debuts make Costa shortlists

Susanna Clarke, Julian Barnes and Meg Rossoff are joined by 10 debut authors in the shortlists for this year's Costa Book Awards. Continue reading at The Bookseller

[ The Bookseller | 2020-11-24 05:20:33 UTC ]
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Publishers, help us make this a 'reading Christmas', say booksellers

Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 07:03:01 UTC ]
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‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content

As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-17 05:01:17 UTC ]
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California’s Self-help and Spirituality Publishers Make a Difference

California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Puffin wins six-figure auction to publish Carney's debut MG series

Puffin has acquired debut middle-grade series, The Accidental Diary of B.U.G, from author-illustrator talent Jen Carney in a "heated" six-figure auction. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 21:47:37 UTC ]
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