A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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When One Hundred Years of Solitude hit the market in 1967, the book industry in Spanish was booming. This situation was unimaginable for most writers and critics just a few years before. “How can literature exist,” writer Mario Vargas Llosa asked, “in countries where there are no publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-11 08:48:47 UTC ]
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Bonnier Books UK's Templar imprint has acquired cartoonist Tom Gauld's first picture book, The Little Wooden Robot and the Log Princess. Continue reading at The Bookseller
[ The Bookseller | 2020-09-11 04:10:24 UTC ]
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Attention to diversity has yet to pay much heed to us, but we are the biggest minority in the world, so if space is cleared everyone stands to win As a disabled writer, it has been a little strange to watch publishers rush to put on online events during the pandemic. Authors have been... Continue reading at The Guardian
[ The Guardian | 2020-09-04 14:00:57 UTC ]
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John Murray Press will publish Sally J Morgan's debut Toto Among the Murderers on its J M Originals list this October. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 18:06:05 UTC ]
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DK will to publish What Mummy Makes: Family Meal Planner in December 2020, the follow-up to What Mummy Makes: Cook Just Once for You and Your Baby by Rebecca Wilson. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 14:00:44 UTC ]
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Gaming took center stage at the 2020 Digital Content NewFronts today. 3BlackDot, an entertainment studio that builds content around influencers in the gaming space, gave its first NewFronts presentation, boasting to advertisers about its far reach and various functions. The entertainment studio... Continue reading at AdWeek
[ AdWeek | 2020-06-26 18:17:46 UTC ]
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Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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Shortly after the COVID-19 pandemic hit the U.S., we began recognizing publishers who, despite having their own challenges, stepped up and helped out their communities. We’ve recognized more than 30 such publishers so far, but that only scratches the surface on the acts of kindness from around... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-05 15:54:15 UTC ]
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Claudia Winkleman's debut book Quite has been snapped up by HQ following a 14-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 14:55:00 UTC ]
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Independent YA and children's publisher Firefly Press will publish Grow by debut author Luke Palmer, described as a "powerful" novel on right-wing radicalisation. Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 21:17:58 UTC ]
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Welbeck Publishing Group has acquired Dark Horses, a debut novel from American author Susan Mihalic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-29 18:22:14 UTC ]
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'Concerned about future solvency as a consequence of supply chain interruption,' British publishers appeal to the UK government for swift financial aid. The post UK’s Publishers Association Makes a Five-Point List of Requests appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-28 15:40:50 UTC ]
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With the coronavirus pandemic keeping us indoors, early numbers suggest a surge in book sales. Audio and eBooks in particular have seen a sudden rise. It has also been a tough time for bookstores. Independent bookstores have had to move online, many offering free shipping to compete with Amazon... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-28 08:48:50 UTC ]
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Pushkin Children’s Books has triumphed in a four-publisher auction for two novels in a series from debut author Daisy May Johnson. Continue reading at The Bookseller
[ The Bookseller | 2020-04-24 03:45:59 UTC ]
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Angry Robot Books has acquired The Second Bell by debut author Gabriela Houston. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 01:42:37 UTC ]
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Fourth Estate will publish debut novel Cleopatra and Frankenstein by Coco Mellors. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 16:25:52 UTC ]
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Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget
[ Engadget | 2020-03-24 12:31:00 UTC ]
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Emerald Publishing has launched a £20,000 fund to cover article processing charges, supporting social scientists in making their research on health emergencies such as coronavirus rapidly available. Continue reading at The Bookseller
[ The Bookseller | 2020-03-16 15:58:43 UTC ]
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Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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