Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers

A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'

[ AdWeek | 2015-12-08 00:00:00 UTC ]
News tagged with: #waiting list #general manager

Other news stories related to: "Playboy Will Make Its NewFronts Debut in May Along With 5 Other Publishers"


Debut author lands £1.5m publishing deal for 'sensational' historical novel

An American debut author has secured a £1.5m advance for her "sensational" historical novel, with Hutchinson winning the UK rights after a 12-publisher auction.  Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #12-publisher auction #uk rights #5m advance


5 questions publishers have about Snap’s new content creator incubator

In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay alive #win back


Virago to publish 'gripping' debut The Incendiaries

Virago is publishing The Incendiaries by R O Kwon, a book about a couple, one of whom is drawn into a secretive cult tied to North Korea. Continue reading at The Bookseller

[ The Bookseller | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #north korea


Without big news to push, some publishers sit out NewFronts

Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age

[ Advertising Age | 2018-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video channel #online publishers #thursday morning


'Vibrant new voices' from seven publishers make Branford Boase shortlist

Titles from seven different publishers have been shortlisted for the Branford Boase award, annually recognising the author of a debut novel and their editor. Continue reading at The Bookseller

[ The Bookseller | 2018-05-02 00:00:00 UTC ]
More news stories like this |


Debuts from Hermes Gowar, Greengrass and Batuman make Women's Prize shortlist

Debuts by Imogen Hermes Gowar, Jessie Greengrass and Elif Batuman have been shortlisted for 2018’s Women’s Prize for Fiction. Continue reading at The Bookseller

[ The Bookseller | 2018-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elif batuman #hermes gowar #jessie greengrass #prize shortlist


Virginia Woolf's great-niece Emma to publish debut novel

The great-niece of Virginia Woolf is to publish her debut novel in July with Three Hares Publishing. Continue reading at The Bookseller

[ The Bookseller | 2018-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virginia woolf #publish debut


Amazon Publishing Debuts Topple Books Imprint

Jill Soloway, LGBTQ activist and creator of the Amazon TV shows 'Transparent' and 'I Love Dick,' has been named head of Topple Books. The new Amazon Publishing unit will focus on works by women of color, as well as writers who identify as queer and/or gender nonconforming. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #topple books #named head #love dick #jill soloway


Two debuts make Arabic Fiction prize shortlist

Two debut novels are battling it out on the shortlist for the $50,000 International Prize for Arabic Fiction, including one soon to be published by Oneworld. Continue reading at The Bookseller

[ The Bookseller | 2018-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arabic fiction


Gollancz to publish 'compelling' Icelandic debut

Gollancz is publishing a "genre-defining" fantasy duology by Icelandic debut author Alexander Dan Vilhjálmsson. Continue reading at The Bookseller

[ The Bookseller | 2018-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy duology


Pinkalicious and Peterrific Make Their TV Debut

An animated TV series based on Victoria Kann’s bestselling Pinkalicious picture books will debut on February 19 on PBS Kids. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
More news stories like this |


Hodder wins American publisher Grames' debut after auction

Hodder and Stoughton has acquired the debut of Juliet Grames, a publisher at Soho Press in New York. Continue reading at The Bookseller

[ The Bookseller | 2018-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #juliet grames


Digiday Research: Are publishers making money from Facebook video?

Digiday Research talked with publishers to understand their strategies for monetizing content of Facebook. The post Digiday Research: Are publishers making money from Facebook video? appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetizing content #facebook video #digiday research


Berlin’s Future! Publish Debuts Its German Book Trailer Award

The conference in its third year has instituted a new book trailer award program with a shortlist of 30 videos designed to entice consumers to various publishers' titles. Organizers say the trailer award will be an annual feature of the conference. The post Berlin’s Future! Publish Debuts Its... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post berlin


Allen Lane to publish Gates Foundation advisor's debut

Allen Lane is publishing a book on "global nationalism" by Hassan Damluji, who leads the Middle East team at the Bill & Melinda Gates Foundation. Continue reading at The Bookseller

[ The Bookseller | 2017-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #allen lane


Cat Person author's debut book sparks flurry of international publishing deals

Following her viral short story hit, Kristen Roupenian’s You Know You Want This has been sold to Cape in the UK, with the US auction said to be topping $1mKristen Roupenian, whose short story about a relationship turned sour, Cat Person, set the internet on fire last week, has sold her debut... Continue reading at The Guardian

[ The Guardian | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true colours #text messages #debut book


2018 will be the year Facebook makes nice with publishers

In the year ahead, publishers might well see more tangible support for video because Facebook knows news adds value to the platform. The post 2018 will be the year Facebook makes nice with publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year ahead #publishers appeared


Facebook plans to stop paying publishers to make news feed videos

According to publishing sources, the original Facebook Live deals, which evolved into live and VOD licensing arrangements with 300 video partners, are going away by the end of the year. The post Facebook plans to stop paying publishers to make news feed videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook plans


The UK’s Make Our Book: An Internationally Available School-Publishing Program

A new program for classrooms: The UK's Make Our Book is free to schools and is 'properly magical' for students, says its creator Emma Barnes. The post The UK’s Make Our Book: An Internationally Available School-Publishing Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-07 00:00:00 UTC ]
More news stories like this |


Virago to publish Greenlandic debut

Virago Press is publishing a novella from the Greenlandic language by Niviaq Korneliussen, translated by Anna Halager. Continue reading at The Bookseller

[ The Bookseller | 2017-09-30 00:00:00 UTC ]
More news stories like this |