A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Daunt Books Publishing has snapped up a debut from Brandon Taylor which promises “complex and vulnerable” characters. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 17:23:07 UTC ]
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At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday
[ Digiday | 2019-10-08 04:00:19 UTC ]
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Doubleday has made a “substantial” six-figure pre-empt on a debut novel by academic and comedian Marianne Cronin about two women who meet at an art class. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 09:03:45 UTC ]
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The longlist for the 2019 Portico Prize has been revealed, with six debuts and ten independent publishers making the cut. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 09:34:51 UTC ]
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Joanne Harris has spoken out against an “absurd” focus on debuts in the publishing world. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 16:30:46 UTC ]
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In filings made September 20, lawyers for publishers rejected Audible's suggestion that the dispute over Captions is a contract issue, and argued that the program, if allowed to include their works, would clearly infringe their copyrights and cause 'irreparable' harm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-21 04:00:00 UTC ]
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Faber & Faber triumphed in a "hard-fought" five-way auction to publish historian Edward Shawcross’s debut book. Continue reading at The Bookseller
[ The Bookseller | 2019-09-20 16:32:54 UTC ]
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Margaret Atwood's The Testaments (Vintage) has held the Amazon Charts Most-Sold: Fiction number one for a second week, as former prime minister David Cameron makes his debut in the Most-Sold: Non Fiction chart on pre-orders alone. Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 09:32:13 UTC ]
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When a large U.S. newspaper cuts print publication days or curtails home delivery, headlines may scream media apocalypse. But for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-27 15:09:04 UTC ]
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Gallic Books has announced two new projects, with a graphic novel adaptation of Proust and a new book from French author Serge Joncour. Continue reading at The Bookseller
[ The Bookseller | 2019-08-08 17:51:03 UTC ]
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Hampshire indie Chaplin Books is to publish The Road to Apple Dumpling Bridge, a YA debut in which woodland creatures run the world. Continue reading at The Bookseller
[ The Bookseller | 2019-08-05 11:54:36 UTC ]
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Hachette has announced seven people are leaving its HR department to be replaced by new appointments, mainly from outside the publishing world, in a major shake-up. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 14:50:21 UTC ]
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Booker Prize longlistee Oyinkan Braithwaite has made the shortlist for the 2019 Amazon Publishing Readers’ Awards with Ian Rankin and Matt Wesolowski each bagging two nominations. Continue reading at The Bookseller
[ The Bookseller | 2019-07-24 09:47:48 UTC ]
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Headline has scooped the "beautifully original" debut from ex-snowboarder Allie Reynolds for six figures following a 10-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2019-06-23 19:44:19 UTC ]
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Looking for great book events to get your brain going? We’ve got you covered with some great upcoming events including a tribute to the late Kevin Killian; two chances to catch the "Prince of Preschool Books” Hervé Tullet; a Gen X-themed reading; a book signing with Bobby Hundreds; and, last... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-21 14:30:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Today’s edition of Publisher’s Brief focuses on awesome content because, well,... Continue reading at Advertising Age
[ Advertising Age | 2019-05-30 19:11:41 UTC ]
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Murphy says that she was inspired to write for a younger age group because of the reception she received for 'Dumplin' ', which is about what it’s like to exist in a fatter body. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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The London Book and Screen Week's CAMEO Awards get their first outing in New York City with an award for a US audiobook adaptation during BookExpo. The post During BookExpo, London Book Fair’s CAMEO Awards Make a US Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-23 05:30:08 UTC ]
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Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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