A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Three small independent publishers from Scotland discuss the challenges and opportunities presented by their limited size and staffing—but there is little limit to their ambition. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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Corsair has acquired an inventive debut from actor Sophie Ward, winner of the Royal Academy Pin Drop Short Story Award. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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A debut non-fiction book from Irish scientist Olive Heffernan about the ‘Blue Gold Rush’, The New Pirates of the High Seas, has sparked a bidding war on both sides of the Atlantic. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Amazon Publishing's Lake Union imprint has won an auction to publish debut author Jane Riley's "uplifting, feel-good" novel The Likely Resolutions of Oliver Clock. Continue reading at The Bookseller
[ The Bookseller | 2018-12-22 00:00:00 UTC ]
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Clare Mackintosh is making her non-fiction debut with a memoir about family life in the countryside: A Cotswold Family Life. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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Sometimes called 'direct export,' the best route to markets in Europe for Québec's publishers may be through European booksellers–and agile ground teams to get their attention. The post Québec Publishers on Making Sales in Europe: Ground Teams and Booksellers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-04 00:00:00 UTC ]
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Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019. The post Digiday Research: European publishers expect to make more money from branded content in 2019 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-16 00:00:00 UTC ]
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The inaugural Bath and Bristol Small Publishers’ Gathering will take place this weekend featuring 28 presses, as the independents "break free of London’s gravitational pull". Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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Headline has won a four-way auction to publish scriptwriter Owen Nicholls' debut, a love story peppered with film references called Love, Unscripted. Continue reading at The Bookseller
[ The Bookseller | 2018-10-06 00:00:00 UTC ]
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Association of American Publishers c.e.o. Maria Pallante has overseen a more robust and outspoken trade body, one which made a pointed award at its recent a.g.m. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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In its inaugural outing at Frankfurt Book Fair next week, the ASEAN Forum looks at both successes and challenges in a 10-market region comprising 600 million people. The post A Frankfurt Debut: ASEAN Forum Highlights Publishing in Southeast Asia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-04 00:00:00 UTC ]
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Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age
[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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Lillian Li, author of 'Number One Chinese Restaurant' and a bookseller at Ann Arbor's Literati bookstore, on indie bookstores, authors, and how important they are for each other. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-20 00:00:00 UTC ]
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When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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Preti Taneja has won the £10,000 Desmond Elliott Prize for her "awe-inspiring" retelling of King Lear in We Are That Young. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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An American debut author has secured a £1.5m advance for her "sensational" historical novel, with Hutchinson winning the UK rights after a 12-publisher auction. Continue reading at The Bookseller
[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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In its quest to win back the love of influencers and stay alive in Facebook’s world, Snap has created an incubator for storytellers. The post 5 questions publishers have about Snap’s new content creator incubator appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-25 00:00:00 UTC ]
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Virago is publishing The Incendiaries by R O Kwon, a book about a couple, one of whom is drawn into a secretive cult tied to North Korea. Continue reading at The Bookseller
[ The Bookseller | 2018-05-22 00:00:00 UTC ]
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Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from... Continue reading at Advertising Age
[ Advertising Age | 2018-05-05 00:00:00 UTC ]
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Titles from seven different publishers have been shortlisted for the Branford Boase award, annually recognising the author of a debut novel and their editor. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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