A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time presenters are Mashable, Hearst, WebMD, Woven Digital and Trusted Media Brands (formerly Reader's Digest). Amid reports of a possible sale and a flagging video business, Yahoo—one of the NewFronts' co-founders—will be among the presenters. Microsoft, another co-founder, dropped out after its 2013 presentation. The event could be a major opportunity for Playboy as it seeks a broader mix of advertisers. While the print magazine will stop publishing nude pictures in March, the digital side adopted a safe-for-work strategy in August 2014 and has seen positive early results. The Interactive Advertising Bureau, which handles logistics for the NewFronts, reports marketers spent roughly $3.3 billion on digital video in 2014, up 17 percent from the previous year. The IAB added an additional day to the 2016 NewFronts, which take place May 2 to May 13 at various venues in New York. The schedule has been full for about a month, the IAB said, with some companies relegated to a waiting list. "In previous years, everyone has wanted to be in week one," said Anna Bager, svp and general manager, mobile and video at IAB. "This year, there was no problem at all to sell week two." Throughout the... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Research houses and scholarly publishers and associations are pooling their content for professional and public access free of charge. The post Coronavirus: International Publishers Make COVID-19 Research Content Freely Available appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 08:15:00 UTC ]
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Many digital publishers looking for alternative revenue streams to advertising turn to subscriptions and commerce. But Minute mMedia, home to Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-03 18:30:12 UTC ]
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One of my greatest lessons at Flipboard has been that no two publishers are the same. While our business discussions typically revolve around two key areas—growth and monetization—there are so many paths to achieving both. In my role as Flipboard’s head of paid content partnerships, I have... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-02 19:29:48 UTC ]
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Literary nonprofit Latinx in Publishing has launched a new initiative, the Writers Mentorship Program, which is aimed at providing unpublished and/or unagented writers who identify as Latinx with professional mentorship opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
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Canongate is publishing an "astonishing" debut novel of “extraordinary suspense” from award-winning writer and US Marine Corps veteran Phil Klay. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 20:45:41 UTC ]
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Sphere is publishing a debut thriller by Ant Middleton, TV star of "SAS: Who Dares Wins" and bestselling non-fiction author behind First Man In and The Fear Bubble. Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 10:01:00 UTC ]
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The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post
[ The Washington Post | 2020-02-12 19:00:00 UTC ]
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The novel, which enters the public domain this year, is one of the pioneering works of paranormal or “time-slip” romance. Continue reading at The Washington Post
[ The Washington Post | 2020-02-12 07:00:00 UTC ]
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Voice user interface (VUI) is becoming a pressing navigation need as more consumers and offices are employing technologies such as Google Assistant, Alexa and others. As VoiceBrew points out, several publishers like the Financial Times, the New York Times, and the Business Insider’s “Ten Tech... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-11 18:18:29 UTC ]
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Penguin Random House teams with TBWA and Barnes & Noble to launch #DiversityEditions for Black History Month. During the Pequod‘s last voyage in Herman Melville’s classic Moby Dick, Captain Ahab is 58 years old. Physically, he has a prosthetic leg made of whale bone, and a pale white mark or... Continue reading at Fast Company
[ Fast Company | 2020-02-05 09:00:42 UTC ]
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Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading at Fast Company
[ Fast Company | 2020-01-20 05:00:12 UTC ]
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With 'The Authenticity Project,' publishing in February, Clare Pooley reflects on sobriety and second chances. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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Marika Lindholm, co-editor of the new book We Got This: Solo Mom Stories of Grit, Heart, and Humor offers 5 tips to creating a more appealing and successful anthology. The post 5 Goals for Making Your Anthology the Best That It Can Be by Marika Lindholm appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-12-11 10:00:21 UTC ]
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The years from 2021 to 2022 will be tough for academic publishers as they struggle to adapt to the requirements of Plan S, a FutureBook panel on Open Access heard yesterday Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 00:03:26 UTC ]
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Facebook opened a news hub today, where it pays publishers to host their headlines and drive visitors to their websites as a way to make amends with the industry that has been battered by the rise of the social network and other platforms. CEO Mark Zuckerberg is due to host media partners at an... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 10:00:00 UTC ]
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Daunt Books Publishing has snapped up a debut from Brandon Taylor which promises “complex and vulnerable” characters. Continue reading at The Bookseller
[ The Bookseller | 2019-10-17 17:23:07 UTC ]
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At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday
[ Digiday | 2019-10-08 04:00:19 UTC ]
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Doubleday has made a “substantial” six-figure pre-empt on a debut novel by academic and comedian Marianne Cronin about two women who meet at an art class. Continue reading at The Bookseller
[ The Bookseller | 2019-10-04 09:03:45 UTC ]
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The longlist for the 2019 Portico Prize has been revealed, with six debuts and ten independent publishers making the cut. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 09:34:51 UTC ]
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Joanne Harris has spoken out against an “absurd” focus on debuts in the publishing world. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 16:30:46 UTC ]
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