Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
News tagged with:
#study conducted
The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with:
#critical mass
#media consumption
#marketing strategy
#consumers switch
#nielsen
What are the largest tech product companies in Nashville? We ranked Nashville's tech product companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech product companies, take a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-10-02 11:26:24 UTC ]
More news stories like this | News stories tagged with:
#ranked nashville
#full list
#includes information
#total number
#local-area employees
#major services
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#executive chairman
#news corp
What are the largest tech services companies in Nashville? We ranked Nashville's tech services companies by local-area tech employees. To view the top five and see which one tops the list, check out the slideshow with this story. For the rest of Nashville's top tech services companies, take a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-30 11:24:42 UTC ]
More news stories like this | News stories tagged with:
#ranked nashville
#full list
#includes information
#total number
#local-area employees
#major services
Atlanta Inno reports on Atlanta's biggest local tech and startup stories. For more innovation news and to stay plugged into the city’s ecosystem, check out Atlanta Inno and sign up for its daily newsletter, The Beat. If you’re on social media at all, you probably saw plenty of advertisements... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-27 15:05:23 UTC ]
More news stories like this | News stories tagged with:
#biggest trend
#daily newsletter
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#all-time low
#streaming services
#personal connection
#northern hemisphere
#company declined
#anonymous tip
#hearst
When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with:
#american democracy
#premium publisher
The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#burger king
#find ways
#huge win
#nielsen
Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
More news stories like this | News stories tagged with:
#nielsen ratings
#sexual harassment
#perfect storm
#news channels
#—bloomberg news
#nielsen
The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
More news stories like this | News stories tagged with:
#renewed interest
#digital publishing
Publishing lecturer Adam Blades looks at how celebrity tastemakers are transforming what we read, and what this means for professional literary criticism. Continue reading at The Bookseller
[ The Bookseller | 2019-08-22 01:30:03 UTC ]
More news stories like this | News stories tagged with:
#literary tastemakers
Scottish Book Trust has announced a new Bookbug Hero Award alongside its annual Learning Professional Award, with applications now open for both. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 09:24:00 UTC ]
More news stories like this | News stories tagged with:
#scottish book
#book trust
Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian
[ The Guardian | 2019-08-09 01:33:05 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#australian mastheads
#huge loss
#results released
#news corp
Téa Obreht’s follow-up to her acclaimed début reframes narratives about the American West. Continue reading at The Bookseller
[ The Bookseller | 2019-07-29 07:09:27 UTC ]
More news stories like this | News stories tagged with:
#american west
The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
More news stories like this | News stories tagged with:
#bookstore
A group of private foundations led by the J. Paul Getty Trust is set to purchase the complete photography archive of Johnson Publishing—which comprises some 983,000 photographs and 3.35 million unprocessed negatives from Ebony and Jet magazines dating back to 1948—after submitting a winning $30... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-25 17:18:02 UTC ]
More news stories like this | News stories tagged with:
#macarthur foundation
#mellon foundation
#immediately respond
#winning bid
#multiple parties
#deal expected
#widespread criticism
Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
More news stories like this | News stories tagged with:
#sports media
#home country
#world cup
#digital media
Amazon is facing a European Commission (EC) anti-trust investigation into how it uses sensitive data from independent retailers who sell on its marketplace. Continue reading at The Bookseller
[ The Bookseller | 2019-07-16 20:36:53 UTC ]
More news stories like this | News stories tagged with:
#sensitive data
#independent retailers
Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age
[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with:
#call saul
#bbc america
#anthony bourdain
#cast members
#true detective
#original shows
#limited series
#prime video
#marvelous mrs
#pearson
#nielsen
UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller
[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with:
#publishing industry
#book market