Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Data Shot: Consumer Weeklies Out-Page Monthly Mags for Ads

Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines’ ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Meredith Guarantees Print ROI for Select Advertisers

Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select advertisers #meredith corp #homes gardens #meredith magazines

The Nook Gets a Nudge From Consumer Reports

Barnes & Noble's newest Nook has fewer features than its predecessor, as well as many other rivals. That's great, says Consumer Reports, which has crowned the new $139 device its favorite ebook reader. It's the first time the magazine has put an e-reader made by anyone other than Amazon at... Continue reading at AllThingsD

[ AllThingsD | 2011-06-18 00:00:00 UTC ]
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The Bookseller Group launches consumer title

Written By: Neill Denny Publication Date: Fri, 17/06/2011 - 08:18 We Love This Book, The Bookseller's sister consumer magazine and website, launches next week with a circulation of 100,000. The free quarterly magazine is designed to alert readers to exciting new books and to provide a platform... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Hachette's Red wins Consumer Mag of the Year

Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week

[ Media Week | 2011-06-16 00:00:00 UTC ]
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IGN Entertainment appoints first head of consumer and lifestyle

IGN Entertainment, the News Corporation-owned publisher of IGN and AskMen, has appointed Michael Hand to the newly created role of head of consumer and lifestyle, as it moves to grow its UK commercial team. Continue reading at Media Week

[ Media Week | 2011-06-13 00:00:00 UTC ]
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Consumers still "reluctant" to spend—BRC

Publication Date: Tue, 07/06/2011 - 09:40 UK like-for-like retail sales tumbled 2.1% on May 2010 according to new figures from the British Retail Consortium (BRM), revealing consumers’ "fundamental reluctance to spend”. The BRC reported book sales during May 2011 also remained "down”, despite a... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modest boost #royal wedding

Nominations open for UK's "biggest ever poetry festival"

Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:06 The Southbank Centre has opened nominations for "the largest poetry festival ever staged in the UK", the Poetry Parnassus, which will form part of next year's Cultural Olympiad. The festival will see 205 poets, one from... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
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Internet Advertising Hits Record $7.3 Billion in First Quarter

Internet advertising in the U.S. totaled $7.3 billion in the U.S. in the first quarter of 2011, up 23 percent over the same period in 2010 and set the highest first quarter level ever for the industry, according to the Interactive Advertising Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-26 00:00:00 UTC ]
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Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up. But the big irony in all this back and... Continue reading at AdWeek

[ AdWeek | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer data #eddy cue #publishing executive #mens health

Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
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The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation #sell advertisers #magazine publishers #making plans #digital revolution

EU consumer law could change returns period

Written By: Benedicte Page Publication Date: Fri, 06/05/2011 - 08:43 A London MEP has called on the EU Commission to intervene in a consumer directive which would double the amount of time customers have to return books, which he claims would increase paperwork and cost booksellers money. The... Continue reading at The Bookseller

[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Advertising: Tales of Reading in Reintroducing a Color Device

Barnes & Noble’s advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times

[ The New York Times | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook color #publishing industry

Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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"Promo Pages" On the Rise in Consumer Magazines

The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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Bonnier Looks Inside the Minds of App Consumers

As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #digital edition #digital editions

Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-17 00:00:00 UTC ]
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New Foyles bookshop to become biggest in London

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:20 Foyles flagship bookshop will stock more books on the ground floor and provide easier access for customers when it moves down the road to a site almost twice its current size. The bookseller announced its plan to move down the... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #foyles bookshop #ground floor #current size #bookseller announced #foyle family