"Promo Pages" On the Rise in Consumer Magazines

The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]

Other news stories related to: ""Promo Pages" On the Rise in Consumer Magazines"

Between the covers: how the British fell out of love with magazines

Marie Claire’s closure highlights print titles’ struggle for survival in the age of online media Another gap is about to appear on your newsagent’s shelf. This week Marie Claire announced the closure of its UK print edition, adding to an expanding list of high-profile titles from NME to FHM that... Continue reading at The Guardian

[ The Guardian | 2019-09-14 06:00:58 UTC ]
More news stories like this

Out of print: NME’s demise shows pressure on consumer magazines

Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian

[ The Guardian | 2018-03-12 00:00:00 UTC ]
More news stories like this

Hearst tops the list of the largest private companies in New York

Hearst began as a newspaper giant but over the years has diversified into broadcasting, consumer magazines and technology. That mix has helped keep the firm atop the Crain’s list of largest... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2017-11-12 00:00:00 UTC ]
More news stories like this

Analysis: Print Media’s Moment of Reckoning

How reckless circulation practices only accelerate the demise of consumer magazines. The post Analysis: Print Media’s Moment of Reckoning appeared first on Folio:. Continue reading at Folio Magazine