"Promo Pages" On the Rise in Consumer Magazines

The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
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"Promo Pages" On the Rise in Consumer Magazines

The number of "promo pages"-advertorial and other pages labeled as advertising or promotion but produced to resemble editorial and often carrying tags such as "Must-haves" and "Essentials"-grew 9 percent in MPA member magazines in 2010, according to ad tracker MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer magazines


Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth


Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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BookNet Canada’s Consumer Survey: Rising Book Prices

Despite rising costs for new and secondhand books, surveyed Canadian consumers say they continue buying books but are price-shopping. The post BookNet Canada’s Consumer Survey: Rising Book Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-22 19:37:08 UTC ]
More news stories like this | News stories tagged with: #booknet canada #consumer survey #rising costs #book prices


New York Times Magazine’s Pages Come to Digital Life Through Google Partnership

The New York Times Magazine will come to life this weekend in a whole new way. In partnership with Google Lens, smartphone users will be able to access additional information online that corresponds to the print version of the magazine. Readers who hover their smartphones over many of the pages... Continue reading at AdWeek

[ AdWeek | 2020-03-12 13:50:26 UTC ]
More news stories like this | News stories tagged with: #digital life #google lens #print version


Turning a new page: the rise of #Merky Books

Malorie Blackman sold her life story to them, other hot authors are lining up. What makes Stormzy’s imprint so different?In a glass-walled meeting room on the fifth floor of Penguin Random House headquarters in Pimlico, Theophina Gabriel is talking about her love of reading while laughing at her... Continue reading at The Guardian

[ The Guardian | 2019-12-16 08:00:15 UTC ]
More news stories like this | News stories tagged with: #brand manager #previously worked ##merky books #penguin random house


How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #strategic partnerships #consumer products #hearst


Consumer Use of Audiobooks Continues to Rise

Half of all Americans over the age of 12 have listened to an audiobook in the past year, according to a new consumer survey. Growth can be attributed to more people listening in cars and advances in technology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-25 00:00:00 UTC ]
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Out of print: NME’s demise shows pressure on consumer magazines

Niche publications hold on to readership as general titles yield to onslaught from digital mediaThe closure of NME magazine after almost seven decades is the latest warning sign that the shift to digital media is threatening to kill the British love affair with print magazines.NME.com continues... Continue reading at The Guardian

[ The Guardian | 2018-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #consumer magazines #decision made


On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities

Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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Beyond the Page: How Magazines are Extending Their Fall Fashion Issues

Events, interactive features and videos enhance reader and advertiser experience. The post Beyond the Page: How Magazines are Extending Their Fall Fashion Issues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-08-25 00:00:00 UTC ]
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Empty satire: the regrettable rise of blank-paged books in the Trump era

Donald Trump loves Reasons to Vote Democrat, a volume of white space that follows a number of liberal spoofs with the same content. I prefer less vacant jokesIt’s a product worthy of Reggie Perrin’s Grot shop – the store opened to sell tat in David Nobbs’s magnificent satire of modern life: a... Continue reading at The Guardian

[ The Guardian | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #store opened #modern life #title page #chapter headings #bestseller charts


Free Pubs: A Rising Threat to Regional Magazines

To quote Neil Diamond, ”Brother Love’s Traveling Salvation show/back up the babies and grab the old ladies and everyone goes.” The post Free Pubs: A Rising Threat to Regional Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-08 00:00:00 UTC ]
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Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16

Quartz appoints VP global marketing, USAToday and Salon.com editors-in-chief leave, and more... The post Hearst Magazines Appoints VP, Consumer Engagement | People on the Move – 6.15.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-15 00:00:00 UTC ]
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Facebook apologises for blocking Viz magazine's page

Satirical comic insists ‘we’re not going to tone anything down’ after social network removes its page ‘in error’Facebook has apologised for blocking Viz magazine’s brand page in “error”.The frequently foul-mouthed comic, a parody of titles such as The Beano and Dandy, took to Twitter on Monday... Continue reading at The Guardian

[ The Guardian | 2016-02-17 00:00:00 UTC ]
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Assessing the State of the Consumer Magazine Print Business

In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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The More Things Change, The More They Stay The Same The 2014 Consumer Magazine CEO Survey

It's not a shocker that print ad revenue has fallen while the pile of dimes from digital advertising has been growing. Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things change #digital advertising


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


UK consumer magazines lost nearly 1m print sales in first half of 2014 ABC

Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4% compared


Stephen Page: Publishers need 'permanent conversation with consumers'

"There are a lot of people doing a lot of things we used to do," Stephen Page told the... Continue reading at The Bookseller

[ The Bookseller | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen page