Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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AAP bid: consumer watchdog warns Nine and News Corp against any attempt to block sale

Exclusive: ACCC chair says any ‘inappropriate impediments to sale’ would ‘raise concerns’, as consortium puts in bid for newswire serviceThe chair of the competition and consumer watchdog, Rod Sims, says any attempt by News Corp and Nine to block a potential sale of Australian Associated Press... Continue reading at The Guardian

[ The Guardian | 2020-05-24 03:58:08 UTC ]
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PRH Continues Digital Consumer Outreach with #BooksConnectUs Campaign

Penguin Random House's efforts to to pivot to a new, digital normal are some of the broadest in the publishing business thus far, and its #BooksConnectUs initiative, which will turn two months old on May 20, is its connective tissue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
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In the Midst of a Downturn, Naturally, Danny Seo Closes Its Biggest Print Issue Ever

Most consumer magazine publishers may be forecasting declines in print advertising revenue during the second quarter as a result of the COVID-19 pandemic, but Danny Seo isn't one of them. The editor-in-chief and publisher of the eponymous Naturally, Danny Seo—a quarterly, clean living-focused... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-12 17:49:02 UTC ]
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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday

[ Digiday | 2020-05-12 04:00:00 UTC ]
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Aligning the User Data That Websites and Apps Collect With What Consumers Expect

With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-22 18:30:50 UTC ]
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Greg James and Chris Smith team up with National Literacy Trust to launch new series

The National Literacy Trust's new Author of the Week series will kick off with Greg James and Chris Smith, authors of the Kid Normal series. Continue reading at The Bookseller

[ The Bookseller | 2020-04-20 21:56:16 UTC ]
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Times Literary Supplement offers free advertising to indies

The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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India’s National Book Trust To Produce ‘Corona Studies Series’

Even as New Delhi's air quality improves during the nation's lockdown, the National Book Trust is developing content responsive to the COVID-19 crisis. The post India’s National Book Trust To Produce ‘Corona Studies Series’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-06 16:24:03 UTC ]
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National Literacy Trust launches online zone to support home learning as schools close

The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
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For Native Americans, a history of pain — and reasons for hope

A photo of an abused Native girl frames Byron Dorgan’s account of struggle and survival. Continue reading at The Washington Post

[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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Jenny Ridout appointed m.d. of Bloomsbury's non-consumer division

Jenny Ridout has been appointed the new managing director of Bloomsbury's Non-Consumer division. She succeeds Jonathan Glasspool, whose imminent retirement in July after 20 years with the publisher was announced last year. Continue reading at The Bookseller

[ The Bookseller | 2020-02-28 05:26:28 UTC ]
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3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
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10 of the Biggest Book Deals in History

Ever wonder just how big a book deal payout can be? One reader ranked ten of the biggest book deals in history. Continue reading at Book Riot

[ Book Riot | 2020-02-24 11:33:50 UTC ]
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3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Guess Who’s Going to Buy You? That’s Right…Your Advertiser

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago... Continue reading at Publishing Executive

[ Publishing Executive | 2020-02-14 19:59:30 UTC ]
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How Bonnier is playing for consumer revenue in 2020

Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-20 05:01:59 UTC ]
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‘Everyone wants a place where they feel safe,’ says Joy Harjo, the first Native American U.S. poet laureate

She says our global community is at a dire environmental moment in our collective history. Continue reading at The Washington Post

[ The Washington Post | 2020-01-14 12:00:00 UTC ]
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Widyaratna and Caless raise £11k for The Trussell Trust

Kishani Widyaratna and Kit Caless have helped raise more than £11,000 for people in poverty in the UK. Continue reading at The Bookseller

[ The Bookseller | 2019-12-23 21:46:33 UTC ]
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Susan Choi’s Trust Exercise is coming to your television.

Congrats to Susan Choi for ending the year on a high note: her novel Trust Exercise, which won this year’s National Book Award for Fiction, is in development to become a limited television series with FilmNation Entertainment. Choi will write the series for FilmNation Entertainment, which was... Continue reading at Literrary Hub

[ Literrary Hub | 2019-12-12 21:43:30 UTC ]
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