Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
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AwesomeBooks to donate 50,000 books via National Literacy Trust

Retailer AwesomeBooks is giving a copy of every book sold on its site to the National Literary Trust (NLT), which will match them to children and schools who need them. Continue reading at The Bookseller

[ The Bookseller | 2021-08-01 12:50:31 UTC ]
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Who Wrote the Advertising Slogan ‘Go to Work on an Egg’?

In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature

[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally

The browser extension is designed to facilitate research into social and digital media that platforms have historically not permitted researchers to conduct. The post Cheat Sheet: How Mozilla aims to reveal the nature of consumer data collection with Rally appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-25 10:00:00 UTC ]
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The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship

The Young Writer Award led by the Sunday Times in the United Kingdom now is sponsored by the Charlotte Aitken Trust. The post The UK’s Young Writer Award Gains Charlotte Aitken Trust Sponsorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-18 12:15:40 UTC ]
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News Corp completes Houghton Mifflin Harcourt consumer division deal

HarperCollins owner News Corp has completed its $349m (£252m) acquisition of Houghton Mifflin Harcourt's consumer division. Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 12:46:20 UTC ]
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Opening the Doorways of Recognition for Native People: A Conversation with Joy Harjo, by Crystal AC Salas

Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today

[ World Literature Today | 2021-04-21 15:11:24 UTC ]
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Consumers are ready to resume pre-COVID behavior, study reveals

A new Nielsen study found that most consumers are ready to return to pre-pandemic habits and consumer sentiment is hitting new heights. Continue reading at Advertising Age

[ Advertising Age | 2021-04-07 18:36:09 UTC ]
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Larry McMurtry, award-winning novelist who pierced myths of his native Texas, dies at 84

He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post

[ The Washington Post | 2021-03-26 16:04:07 UTC ]
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
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From Charlie Hill to the 1491s, ‘We Had a Little Real Estate Problem’ gives Native American comedians their due

Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post

[ The Washington Post | 2021-02-22 16:57:23 UTC ]
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Shortlist for Jane Grigson Trust Award revealed

Kitty and Alex Tait, Claire Finney and Gurdeep Loyal have made the shortlist for the Jane Grigson Trust Award 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-02-22 08:46:30 UTC ]
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Bloomsbury partners with Woodland Trust

Bloomsbury has pledged to work with the Woodland Trust for three years, following a donation the publisher made to sponsor a one-acre grove in Surrey. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 18:21:57 UTC ]
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Loh to depart as Bloomsbury US shuffles consumer division leadership

Bloomsbury is overhauling the structure of its consumer division executive team in the US, with publishing director Cindy Loh leaving at the end the month. Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 06:33:51 UTC ]
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Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
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What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
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Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
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Hudson joins Bloomsbury to head consumer publishing division

Industry veteran Ian Hudson has joined Bloomsbury as m.d. of the consumer publishing division and as executive director on the Bloomsbury executive committee. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 20:31:10 UTC ]
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