Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Supply Squeeze, Changing Consumer Behavior Challenges Publishers

Panelist on Ingram's recent webinar said that global supply chain challenges will persist until 2023 and, with consumer behavior changing, predicting demand—and, accordingly, supply—for a book will remain difficult. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-08 04:00:00 UTC ]
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Fern syrup, stewed eel and native currant jam: this 1843 recipe collection may be Australia's earliest cookbook

A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation

[ The Conversation | 2022-04-26 19:56:33 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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What will we be reading next year? Five biggest trends from the London book fair

The publishing jamboree was finally back after a two year break with clues of what we can expect in bookshops once all the deals are signedAfter two years off because of the Covid-19 pandemic, the London book fair, one of the biggest international literary events, returned in full force last... Continue reading at The Guardian

[ The Guardian | 2022-04-13 12:56:37 UTC ]
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“I Trust Nothing But Music.” Valzhyna Mort on the Patient Listening of Writing Poetry

My first encounter with Valzhyna Mort’s work was Collected Body, her second book of poems released in America, which I picked off a shelf in a bookstore in Upstate New York. As its title suggests, the collection explores the body as a conflicted site of desire and repulsion, mythology and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-13 08:51:54 UTC ]
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America's Biggest Publishers Keep Posting a Profit

The four of the Big Five publishers to release their financial results publicly all saw strong increases in earnings in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Punk saved Sasha LaPointe's life. Her memoir on her Native roots helped her heal

Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
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Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
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An AI loop that ensnares consumers and critics alike

Jacob Ward warns about technology's dangers, but we've heard such alarms before. Continue reading at The Washington Post

[ The Washington Post | 2022-01-28 13:00:08 UTC ]
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Control of SAGE Publishing Moves to Trust

In a move to keep the publishing company independent, founder Sara Miller McCune has signed over her voting share and company control to the SAGE-SMM Trust. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-07 05:00:00 UTC ]
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‘Rock Concert’ goes behind the scenes with the people who made the biggest shows happen

Marc Myers’s oral history looks at the explosion of rock concerts over four decades. Continue reading at The Washington Post

[ The Washington Post | 2021-12-01 12:00:00 UTC ]
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Arturia's V Collection instruments now have native M1 Mac support

It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget

[ Engadget | 2021-11-25 15:00:35 UTC ]
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Authors support Women's Prize Trust's T-shirt celebration of female icons

Authors including Elizabeth Day, June Sarpong and Dolly Alderton are among those supporting a new T-shirt initiative to spotlight iconic female writers, launched by the Women's Prize Trust. Continue reading at The Bookseller

[ The Bookseller | 2021-11-14 18:47:39 UTC ]
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Goosebumps titles for today’s biggest books.

It’s Halloween weekend—time for two powerful concepts: outfits and mischief. The outgoing among us might go out and play some tricks; the more introverted might stay inside and read the unofficial book series of Halloween, Goosebumps. But if you don’t have The Werewolf of Fever Swamp or Night of... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-29 18:45:28 UTC ]
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Hodder Education removes textbook over question about Native Americans

Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 13:19:43 UTC ]
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[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Why antitrust law should protect workers, not just consumers

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[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities

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[ Digiday | 2021-10-08 04:01:00 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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