Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian
[ The Guardian | 2014-02-25 00:00:00 UTC ]
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Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian
[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
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For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
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Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
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We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
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Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding... Continue reading at Digiday
[ Digiday | 2024-06-26 13:42:23 UTC ]
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Forthcoming titles from religion presses are threaded with concern for restoring trust from bedrooms to boardrooms, pews to playgrounds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Despite rising costs for new and secondhand books, surveyed Canadian consumers say they continue buying books but are price-shopping. The post BookNet Canada’s Consumer Survey: Rising Book Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-22 19:37:08 UTC ]
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Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek
[ AdWeek | 2024-05-01 21:11:08 UTC ]
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As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
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Canadian police say nine people are facing charges in the biggest gold theft in Canadian history from Toronto’s Pearson International airport a year ago Continue reading at ABC News
[ ABC News | 2024-04-18 00:54:39 UTC ]
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Like last week's Golden Globes, the Emmys were very good to streaming services. The 75th Primetime Emmys aired on Monday, January 15 and saw Max, Hulu and Netflix take home the most awards by a solid margin. Hulu led the pack, winning six Primetime Emmys thanks to its dark comedy, The Bear. The... Continue reading at Engadget
[ Engadget | 2024-01-16 10:44:09 UTC ]
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