Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
News tagged with: #study conducted

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HCCP Names Senior V-p of Direct to Consumer Business

HarperCollins Christian Publishing and HarperCollins Focus appointed Kate Johnson to lead the expansion of its direct-to-consumer business as senior v-p of direct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins

How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

11 New Books by Native American Writers

This year has been a dumpster fire and we mean that literally. But the shining bright spot in the literary world is an abundance of great new books by Indigenous writers being published in 2020. Since it’s National Native American Heritage Month, we’re focusing on books coming out of the U.S.... Continue reading at Electric Literature

[ Electric Literature | 2020-11-27 12:00:00 UTC ]
More news stories like this | News stories tagged with: #books coming #indigenous writers #electric literature #literary world

The biggest book tour in history is taking place on . . . Roblox?

We’ve all had to adapt to the pandemic, and some have adapted more quickly than others—maybe none more so than Ernest Cline, author of Ready Player One, who is touring his new book Ready Player Two on the virtual platform Roblox. The Ready Player Two promotional event will start with a Q&A... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-24 18:01:53 UTC ]
More news stories like this | News stories tagged with: #ernest cline #taking place #ready player #literary hub #book tour

Weldon 'optimistic' amid pandemic as consumer demand soars

Penguin Random House UK c.e.o. Tom Weldon has praised the resilience of the book trade in an interview at FutureBook 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-11-19 21:20:38 UTC ]
More news stories like this | News stories tagged with: #tom weldon #book trade #penguin random house

Self-Published Author Moves Brand into Consumer Products

Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

EC brings anti-trust charges against Amazon

European Union regulators have brought anti-trust charges against Amazon, accusing the retail giant of using sensitive data from the third-party sellers who use its marketplace to gain unfair advantage for its own retail business.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 15:04:25 UTC ]
More news stories like this | News stories tagged with: #retail giant

America Starts Here: On “When the Light of the World Was Subdued, Our Songs Came Through: A Norton Anthology of Native Nations Poetry”

2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
More news stories like this | News stories tagged with: #norton anthology #recent memory #joy harjo #poet laureate #anthology

Saraband launches 'food bank book bundles' for Trussell Trust

Manchester-based independent publisher Saraband is to launch "food bank book bundles" as part of their online shop, in partnership with the Trussell Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 02:51:37 UTC ]
More news stories like this | News stories tagged with: #saraband launches #trussell trust #independent publisher

YA thriller about Native American teen to Rock the Boat

Oneworld imprint Rock the Boat has signed a "unique and compelling" YA thriller and coming of age story centred on a Native American girl, Firekeeper’s Daughter, by debut author Angeline Boulley.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:11:25 UTC ]
More news stories like this | News stories tagged with: #ya thriller #debut author

Annie Bell | 'Cutting down on waste is an area where we can all contribute as consumers'

Last spring, Pan Macmillan announced the creation of One Boat, a new sustainability imprint from the team behind Bluebird. Its name references the power of “one—the idea that one person can make a significant impact; and that one changed habit can make a big difference”. Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:08:18 UTC ]
More news stories like this | News stories tagged with: #sustainability imprint #significant impact #big difference #pan macmillan

Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company

[ Fast Company | 2020-10-21 06:00:54 UTC ]
More news stories like this | News stories tagged with: #early stage #two-week period #nielsen

#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with: #six-strong shortlist

Nielsen Book Releases Australian Audiobook Consumer Research

What's reported to be the first study of audiobook consumer behavior in Australia points to a new, young audience for the format. The post Nielsen Book Releases Australian Audiobook Consumer Research appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-08 19:52:16 UTC ]
More news stories like this | News stories tagged with: #young audience #nielsen book #audiobook

Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

The biggest threat to the BBC's independence is the corporation itself | George Monbiot

It follows a news agenda set by media oligarchs. Instead it should be investigating power, money and their influence on our livesThey don’t want balance, they want possession. The oligarchs who own the newspapers will never accept the BBC, because it does not belong to them. However tame and... Continue reading at The Guardian

[ The Guardian | 2020-10-07 06:00:30 UTC ]
More news stories like this | News stories tagged with: #boris johnson #biggest threat #george monbiot #murdoch empire

Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
More news stories like this | News stories tagged with: #guardian australia #news corp

Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology

Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology

Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology