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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at 'Digiday'
[ Digiday | 2020-12-15 02:00:43 UTC ]
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#consumer habits
#privacy regulations
#contextual targeting
#digital media
It's four months into the year, and the industry is losing another print publication. This time around it's ESPN The Magazine. "Our journalists will continue to create the same exceptional content. Consumer habits are evolving rapidly, and this requires ESPN to evolve as well," ESPN said in a... Continue reading at 'AdWeek'
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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#print publication
#consumer habits
Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based... Continue reading at 'AdWeek'
[ AdWeek | 2011-09-22 00:00:00 UTC ]
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#digital device
#apples ipad
#beta test
#consumer habits
#dominant player
#itunes store
The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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#consumer habits