Firm Offers Insight into Tablet Mag Sales

Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale that’s generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apple’s iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. “It’s another piece of the puzzle we haven’t had yet,” said Gregg Hano,... Continue reading at 'AdWeek'

[ AdWeek | 2011-09-22 00:00:00 UTC ]
News tagged with: #digital device #apples ipad #beta test #consumer habits #dominant player #itunes store

Other Publishing stories related to: 'Firm Offers Insight into Tablet Mag Sales'


Firm Offers Insight into Tablet Mag Sales

Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based... Continue reading at AdWeek

[ AdWeek | 2011-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital device #apples ipad #beta test #consumer habits #dominant player #itunes store


Amazon's Fire HD 8 tablet drops to $60 in early October Prime Day sale

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Amazon sale drops the Kindle Paperwhite, Echo Dot and Fire tablets for kids to all-time lows

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Amazon tablet sale brings the Fire HD 8 down to $60

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Amazon sale slashes the price of Kindle Kids and Fire Kids tablets

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Amazon is running a Labor Day sale on Kindles and Fire tablets

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Amazon's Fire tablets and Kindles are on sale for everyone

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Amazon's Fire tablets and Kindles are on sale for Prime members

Amazon's next big hardware event is just days away, and it appears the tech giant is using that as an opportunity to provide hefty discounts for Fire tablet and Kindle models for Prime subscribers. Most notably, Prime members get $40 off the Kindle P... Continue reading at Engadget

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These are the Prime Day deals Amazon is offering on its Kindles, Echos, and Fire tablets

Shoppers can save up to $80 on select Kindles. With Amazon’s Prime Day 2019 kicking off on Monday, the company has revealed some of the deals to be had on its range of hardware devices. The deals include everything from $70 off Echo Shows to $80 off on Kindle Oasis to $100 off on Fire TV... Continue reading at Fast Company

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Gardners sales soar as firm becomes 'more global'

Gardners Books has seen its annual turnover soar 30% as the wholesaler grows into more of a “global business”. Continue reading at The Bookseller

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Phoenix digital marketing firm lays off 100 as it discontinues direct sales

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As Racial Tensions Dominate Headlines, Books Offer Insights for Change

In a crop of thoughtful new books, scholars untangle the historical roots of racism, trying to understand why America still struggles with its original sin and to discover paths to healing. Continue reading at Publishers Weekly

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Jewish News and Culture Site Tablet Debuts Print Mag

Jack Kliger on board as publisher. The post Jewish News and Culture Site Tablet Debuts Print Mag appeared first on Folio:. Continue reading at Folio Magazine

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Black Friday Drives Sales of Kindles, Fire Tablets

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Google Play Store cyber sale offers discounted apps, movies, music, and books

The Google Play Store is joining in on the cyber week sale madness, offering some tempting deals on a variety of digital content.Click over to the Play Store to scroll through everything that is up for grabs. Some of the best deals are on entertainment, with Academy Award winner Her available... Continue reading at PC World

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HC Offering Authors Direct Sales Option, Higher Royalty

HarperCollins is ramping up its direct sales efforts by offering authors who sell direct the chance to earn a higher royalty rate in the process. Continue reading at Publishers Weekly

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BookShout to Offer E-books to Public Media Via Special Sales

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Mobile Marketing Startup Taps Data Firm to Measure Sales Impact

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