Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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Other Publishing stories related to: 'Consumer Trust Still the Biggest Hurdle for Native Advertisers'

To Grow Consumer Revenue, Publishers Tap Into Communities Within Communities

Innovative paid content programs and direct-to-consumer strategies are reshaping sustainable revenue models. What can publishers learn from marketers of personalized dog food, Merino wool sneakers or vegan meal subscriptions? The lesson is clear: find niche passions, eliminate middlemen and get... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-10 21:05:05 UTC ]
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Guadalajara’s Marisol Schulz: ‘The Biggest Challenge Is Not Repeating Ourselves’

As director-general of Mexico's Guadalajara International Book Fair, Marisol Schulz keeps a wary eye on the world industry for programming cues. The post Guadalajara’s Marisol Schulz: ‘The Biggest Challenge Is Not Repeating Ourselves’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-12-06 13:30:09 UTC ]
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How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development. Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-05 21:43:18 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #sheel shah #strategic partnerships #consumer products #hearst

Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Susan Choi Wins National Book Award for ‘Trust Exercise’

Sarah M. Broom won the nonfiction prize for “The Yellow House,” one of several memoirs in the category. Arthur Sze won in poetry for “Sight Lines.” Continue reading at The New York Times

[ The New York Times | 2019-11-21 03:34:36 UTC ]
More news stories like this | News stories tagged with: #trust exercise #nonfiction prize #yellow house #sight lines #national book award

Today in not everything is terrible: HarperCollins is launching a Native-centric imprint.

In Publishers Weekly, Sally Lodge reports that HarperCollins Children’s Books will be launching a new imprint “devoted to publishing books by Native creators that introduce young Native protagonists and showcase the present and future of Indian Country.” Heartdrum is currently scheduled to... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 14:30:41 UTC ]
More news stories like this | News stories tagged with: #harpercollins children #publishing books #imprint devoted #harpercollins

Digital publishers want to grow non-advertising income as display revenue tanks

Nearly nine in 10 digital publishers consider non-advertising income 'high-priority' focus. Continue reading at Media Week

[ Media Week | 2019-11-20 11:19:56 UTC ]
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Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Meredith’s Vision for the Future Includes Growth in Print Advertising, Newsstand Revenue

Just two months after the company's fiscal 2019 earnings report saw its share price tumble 23% in a single day, Meredith Corp. revealed a somewhat optimistic forecast for the company's print magazine business in its Q1 2020 report, covering the period from July 1 to September 30. On an earnings... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-07 19:16:37 UTC ]
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Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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Sharjah 2019: The Middle East's Biggest Book Fair Grows in Stature

Curiosity led to the first U.S. participation in the Sharjah International Book Fair 14 years ago—and each year, the fair grows bigger, better, and more important. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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The biggest barrier to future space exploration is in our heads

With enough time, the technological challenges of sending humans to Mars and beyond are solvable. But psychologically, we’re not ready to leave our home. In 1945 British science fiction writer Arthur C. Clarke—now best known for 2001: A Space Odyssey—correctly predicted the invention of... Continue reading at Fast Company

[ Fast Company | 2019-10-22 00:00:30 UTC ]
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Dialogue the biggest fan of Diamond Hill

Dialogue Books has scooped a “mighty” novel from Kit Fan, set in the last shanty town of Hong Kong before its 1997 handover to China. Continue reading at The Bookseller

[ The Bookseller | 2019-10-17 17:21:05 UTC ]
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W&N wins seven-publisher auction for Pennock's tale of Native Americans discovering Europe

W&N has triumphed in a seven-publisher auction for Aztec historian Caroline Dodds Pennock’s untold story of the Native Americans who discovered Europe. Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 19:15:44 UTC ]
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What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

RELX Group Is 2019's Biggest Publisher

The producer of STM and legal materials overtakes Pearson as the world’s largest publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Wordsworth Trust presents new vision for the poet’s Grasmere home

With a huge landmark for the Romantic poet William Wordsworth next year, a multimillion-pound refurb of his Lake District home is set to open—and it has fresh plans to re-engage with visitors. Continue reading at The Bookseller

[ The Bookseller | 2019-10-07 13:38:52 UTC ]
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A Great Spirit Trapped in a Tiny Life: On Cherríe Moraga’s “Native Country of the Heart”

CHERRÍE MORAGA HAS been an iconic figure in queer and Latinx literature since the 1981 publication of This Bridge Called My Back: Writings by Radical Women of Color, an anthology she edited with the late Gloria Anzaldúa. Bridge was among the first explorations of how people and communities with... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-10-04 17:00:25 UTC ]
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