Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party articles by journalists (what the research calls "trusted content").At the same time, the data raises serious questions over whether native advertising threatens to upend this trust publishers have earned with their audience. This is a particularly prickly issue as it could become harder for readers to discern ads from editorial. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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With 2018 in the rearview mirror, we take a look back at some of the biggest stories that captured headlines in the industry last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-04 00:00:00 UTC ]
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Poverty Safari, Darren McGarvey’s memoir about growing up in Glasgow, has topped a readers’ poll of “most rebellious reads of the 21st century”, organised by the Scottish Book Trust. Continue reading at The Bookseller
[ The Bookseller | 2018-11-23 00:00:00 UTC ]
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Scottish Book Trust will give away half a million books to pupils in Primary 1-3 as part of Book Week Scotland, which is taking place this week. Continue reading at The Bookseller
[ The Bookseller | 2018-11-21 00:00:00 UTC ]
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Penguin Random House said that first-day sales for Michelle Obama's memoir "represent the largest single-day sales total for any book published in 2018" by the publisher, while Barnes & Noble said 'Becoming' had the biggest first week of sales at the chain so far this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-19 00:00:00 UTC ]
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The 161-year-old newspaper publisher has hired its first-ever national ad sales vp in a bid to boost digital ad revenue. The post How McClatchy plans to pursue national advertisers’ digital budgets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-15 00:00:00 UTC ]
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Penguin Random House will migrate content from its 'Signature Reads' and 'Unbound Worlds' sites to its company website, which will feature an "enhanced sci-fi category section," and shutter the sites by year's end. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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The actor and writer on mistaking Simon Callow for Stephen Fry, the joys of a foot massage and why it’s more important to splash out on a bed than a carBorn in south Wales, Ruth Jones, 52, trained at the Royal Welsh College of Music & Drama. In 2000, she appeared in Fat Friends with James... Continue reading at The Guardian
[ The Guardian | 2018-11-03 00:00:00 UTC ]
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Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-24 00:00:00 UTC ]
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[caption id="attachment_139031" align="alignright" width="450"] Credit: Andrew Noel for Teen Vogue[/caption] Last year, Teen Vogue launched its first two-day Teen Vogue Summit in December. Its success led to the brand renewing and expanding the program into two events for 2018—the first in June... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-18 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Authors Gerry Cambridge and Linda Strachan are part of a group of nine authors who will work with schools in Scotland as part of Live Literature School Residencies Programme, organised by Scottish Book Trust. Continue reading at The Bookseller
[ The Bookseller | 2018-09-18 00:00:00 UTC ]
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Scottish Book Trust has received £40,000 funding for Glasgow Reading Buddies, a project that encourages reading for pleasure in primary schools in Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2018-08-16 00:00:00 UTC ]
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The magazine publisher will be competing with entertainment conglomerates, consulting firms and ad agencies for new revenue. The post Conde Nast’s turnaround plan faces hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-14 00:00:00 UTC ]
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David Walliams, Philip Pullman and Children’s Laureate Lauren Child are just some of the authors and illustrators lined up to take part in this year’s Bath Children’s Literature Festival, which is gearing up to be the event’s best year yet, according to artistic director John McLay. Continue reading at The Bookseller
[ The Bookseller | 2018-07-24 00:00:00 UTC ]
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Runaway bestseller Sapiens established Yuval Noah Harari as a staple of the smart-thinking non-fiction field; four years on, Vintage and Riot Communications hope to take the Israeli’s new work, 21 Lessons, to an even broader readership. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Penguin Random House has embarked on a two-year partnership with the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek
[ AdWeek | 2018-06-25 00:00:00 UTC ]
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